While summer holidays are in full swing and the excitement of the World Cup is still fresh, the festive season might feel a long way off. However, while families are planning BBQs, beach days, and getaways, many are already starting to think about holiday wishlists. Read More
We’ve all seen how much the creator economy has grown, but a vital piece of the puzzle often gets left behind. We developed Creator Aware to help build a healthier ecosystem – one where creators are supported not just as marketing partners, but as real people. What Exactly Is Creator… Read More
The partnership with Self Space will provide mental health support to creators working with SuperAwesome as part of a comprehensive framework for responsible youth content creation NEW YORK & LONDON – July 9, 2026 – SuperAwesome, the leader in technology for safely engaging Gen Alpha and Gen Z, has… Read More
Discussions around social media bans have moved from legal policy circles into everyday conversation, driven by new laws and proposals in countries like Australia, the UK and Spain, among others. The attention is understandable: and around the world, there is growing concern that digital platforms need to do more to… Read More
Experts in brand engagement for the next generation, named under-13s advertising partner by immersive gaming platform NEW YORK & LONDON, 4 June 2026 – SuperAwesome, the leader in technology for safely engaging Gen Alpha and Gen Z, has been named by Roblox as its commercial and technology… Read More
I’ve been at SuperAwesome for nine years now, and in that time I’ve had the opportunity to work across nearly every part of the business, from paid media and creators to gaming integrations and global brand campaigns. Over the years, I’ve watched our company evolve while staying focused on… Read More
In this latest edition of the SuperAwesome blog, Jed Baker, Head of Audio at SuperAwesome, expands on our insights around the opportunities of adopting a Kids & Family Audio strategy. Alongside the undeniable benefits of this growing medium comes the responsibility of crafting bespoke, resonant creatives. We explore how… Read More
The creator economy has grown faster than the guardrails around it – over 27 million people in the US are now paid to shape consumer decisions, while 86% of US marketers used paid creators in 2024. That’s a $37 billion domestic market – and it’s still expanding. But… Read More
A foreword from our CEO, Kate O’Loughlin | Women’s History Month is a moment to celebrate progress, and to recognise the work still ahead. At SuperAwesome, I’m continually inspired by the women who are redefining what leadership in tech looks like, and I’m happy to introduce just a few of them… Read More
A foreword from our CEO, Kate O’Loughlin | Women’s History Month is a moment to celebrate progress, and to recognise the work still ahead. At SuperAwesome, I’m continually inspired by the women who are redefining what leadership in tech looks like, and I’m happy to introduce just a few of them… Read More
