Experts in brand engagement for the next generation, named under-13s advertising partner by immersive gaming platform NEW YORK & LONDON, 4 June 2026 – SuperAwesome, the leader in technology for safely engaging Gen Alpha and Gen Z, has been named by Roblox as its commercial and technology partner… Read More
I’ve been at SuperAwesome for nine years now, and in that time I’ve had the opportunity to work across nearly every part of the business, from paid media and creators to gaming integrations and global brand campaigns. Over the years, I’ve watched our company evolve while staying focused on the… Read More
In this latest edition of the SuperAwesome blog, Jed Baker, Head of Audio at SuperAwesome, expands on our insights around the opportunities of adopting a Kids & Family Audio strategy. Alongside the undeniable benefits of this growing medium comes the responsibility of crafting bespoke, resonant creatives. We explore how… Read More
The creator economy has grown faster than the guardrails around it – over 27 million people in the US are now paid to shape consumer decisions, while 86% of US marketers used paid creators in 2024. That’s a $37 billion domestic market – and it’s still expanding. But trust… Read More
A foreword from our CEO, Kate O’Loughlin | Women’s History Month is a moment to celebrate progress, and to recognise the work still ahead. At SuperAwesome, I’m continually inspired by the women who are redefining what leadership in tech looks like, and I’m happy to introduce just a few of them… Read More
A foreword from our CEO, Kate O’Loughlin | Women’s History Month is a moment to celebrate progress, and to recognise the work still ahead. At SuperAwesome, I’m continually inspired by the women who are redefining what leadership in tech looks like, and I’m happy to introduce just a few of them… Read More
Over the past week, I’ve found myself thinking a lot about how quickly things can change in our industry. If you’ve been online at all, you’ve probably seen the headlines. News around Taylor Frankie Paul – one of the most recognizable faces tied to “MomTok” – has been everywhere, and… Read More
A foreword from our CEO, Kate O’Loughlin | Women’s History Month is a moment to celebrate progress, and to recognise the work still ahead. At SuperAwesome, I’m continually inspired by the women who are redefining what leadership in tech looks like, and I’m happy to introduce just a few of… Read More
A foreword from our CEO, Kate O’Loughlin | “Women’s History Month is a moment to celebrate progress, and to recognise the work still ahead. At SuperAwesome, I’m continually inspired by the women who are redefining what leadership in tech looks like, and I’m happy to introduce just a few of them… Read More
A foreword from our CEO, Kate O’Loughlin | “International Women’s Day is a moment to celebrate progress, and to recognise the work still ahead. At SuperAwesome, I’m continually inspired by the women who are redefining what leadership in tech looks like, and I’m happy to introduce just a few of… Read More
