Last week, we released our latest piece of research at SuperAwesome titled ‘From Discovery to Devotion: The Evolution of Gen Alpha & Z Fandoms‘, which features input from almost 2,000 UK/US kids, teens, parents, and a host of well-known content creators. It was fascinating to uncover… Read More
We’re excited to share some big news: SuperAwesome has acquired Starglow Media, the world’s largest independent kids and family audio ecosystem. In 2024, we announced SuperAwesome’s management buyout from Epic Games. While we’re still proud to count Epic as an investor and are grateful for their support with this… Read More
Acquisition adds audio into SuperAwesome’s cross-channel ecosystem, unlocking youth engagement in a high-growth channel with the scale, quality, and safety that brands expect from SuperAwesome. NEW YORK & LONDON, 13 JANUARY 2026 – SuperAwesome, the leader in data, technology, and services for safely engaging Gen Alpha… Read More
Our Global Head of Youth Trends and Insight, Sam Clough, was invited for a second year running to contribute her expert opinion in the January edition of Toy World Magazine in the lead up to Toy Fair season. In her 2026 piece, Sam dives into her… Read More
SuperAwesome’s Legal and Policy team spent the end of the year sharing our expertise and listening in at the top industry convenings focused on youth safety online, advertising best practices, privacy, and emerging technology. Stops on our tour included panels at the ANA’s Masters in Advertising Law, National Advertising Division’s… Read More
A New Era of Enforcement The digital landscape for children is constantly evolving, and so is regulatory enforcement. While the Children’s Online Privacy Protection Act (COPPA) has been a cornerstone of kids’ privacy in the U.S., recent actions from the Federal Trade Commission (FTC, with filings brought through the Department… Read More
The Challenge: Navigating the Roblox Landscape Roblox offers brands an incredible opportunity to reach a massive, engaged audience. However, with millions of games available, finding the perfect fit for a brand integration can feel overwhelming – it’s estimated that over 15,000 games are created every day, which means that… Read More
At SuperAwesome, we’re proud to be recognised as one of Campaign’s Best Places to Work in 2025 – but we know that kind of recognition doesn’t happen by accident. It’s all down to the brilliant people who bring our mission to life every day. To celebrate the team at… Read More
At SuperAwesome, we’re proud to be recognised as one of Campaign’s Best Places to Work in 2025 – but we know that kind of recognition doesn’t happen by accident. It’s all down to the brilliant people who bring our mission to life every day. To celebrate the team at… Read More
We know what you’re thinking: summer’s only just begun, half your team are still deciding between flip-flops or hiking boots, and gingerbread lattes feel like a distant dream. But while sunscreen and swimwear may be top of mind right now, our data tells us that planning for the festive season… Read More
