Press Release

SuperAwesome announces investment into The Insights People

Investment continues the kidtech pioneer’s rapid global expansion

NEW YORK, (21/9/2018)​ SuperAwesome, whose technology is used by hundreds of companies to enable kid-safe digital engagement, today announced an investment into The Insights People, the insights platform specialising in kids research and insights.

The Insights People (TIP), hailed in Europe for its pioneering data technology and cutting edge approach to gathering insights on kids’ preferences, has just launched a bespoke US version of the platform after soaring demand from US brands keen to better understand the children’s markets they serve.

Using its ground-breaking “AQuA” (All Questions Answered) technology and real-time online platform, TIP’s ​Kids Insights US​ adds 150,000 data points weekly by surveying 400 different kids, tweens and teens (more than 20,000 every year), offering US brands insights into emerging trends to support their advertising, content, licensing, product and marketing investments.

Dylan Collins, CEO of SuperAwesome stated: “As part of our continued expansion, we are making investments in companies where we think there is a great strategic fit or where they can deliver additional value to our customers. Real-time data on kids behaviour is key for virtually every company operating in this sector so we’re delighted to welcome Nick and the team into the SuperAwesome family”

Nick Richardson, CEO of TIP commented: ““We’ve got an amazing team, and an amazing group of partners and supporters who can see the opportunities and possibilities Kids Insights offers. We also have other emerging US platforms, like Parents Insights, which we’re aiming to bring to the market soon. It’s not an idle boast to say that this is, without doubt, the most comprehensive and dynamic market intelligence there is for this market.”