Welcome to the Kids Web Services Privacy Policy

Table of Contents

1. About us

2. About this privacy policy

4. General information about how we process Users’ data

5. What do we do with Authorised Users’ data?

6. What do we do with End Users’ data?

7. What do we do with Parents’ data?

8. What do we do with enquiry and subscribers’ data?

9. How do we share Users’ data?

10. How do we transfer Users’  data internationally?

11. How do we secure Users’ data?

12. How long do we retain Users’ data?

13. Your legal rights

14. Location-specific rules

15. Changes to this privacy policy

1.  About Us

About SuperAwesome

SuperAwesome Trading Limited (referred to herein as “SuperAwesome,” “us”, “our” or “we”) is a private limited company incorporated in England (Company Number: 03885555), having its registered office at 2-4 Packhorse Road, Gerrards Cross, Buckinghamshire, England SL9 7QE, United Kingdom.

About Kids Web Services

Kids Web Services (“KWS” or “Kids Web Services”) is a parental consent management platform for publishers of children’s websites and mobile applications. KWS enables publishers to comply with children’s data privacy laws such as the Children’s Online Privacy Protection Act, as amended (“COPPA”) and General Data Protection Regulation (EU) 2016/679 (“GDPR”). KWS is designed for use by: 

• publishers, who use KWS to configure and operate the parental consent and permissioning process for their mobile application or website
• parents/guardians, who use KWS to manage permissions for their child who uses such mobile applications or websites

When a child signs up for a KWS-managed website or mobile application, they may be required to provide the email address of a parent or guardian who, after verification by KWS, can use KWS to manage their child’s permissions and activities on the website or app.

Note that the publisher is (under the GDPR) the data controller responsible for the processing of that child’s data. For more information about how a publisher processes personal data, please refer to their privacy policy.

Our contact details

SuperAwesome works hard to ensure that the processing of personal data is carried out fairly and lawfully. We have appointed a Chief Privacy Officer who is responsible for overseeing questions in relation to this privacy policy. You can contact our Chief Privacy Officer using the details below:

Full name of legal entity: SuperAwesome Trading Limited

Email address: privacy@superawesome.com

Postal address: 2-4 Packhorse Road, Gerrards Cross, Buckinghamshire, England SL9 7QE, United Kingdom

Telephone number: + 44 (0) 203 668 6677

2. About this privacy policy

Purpose of this privacy policy

This privacy policy explains how we (SuperAwesome) process, share and transfer your data when you use Kids Web Services (“KWS”).

It is important that you read this privacy policy so that you are fully aware of how and why we are processing your data. 

By using KWS, you confirm that you have read and understood this privacy policy. 

This privacy policy applies only to KWS. It does not apply to any other site or service offered by SuperAwesome nor to any third-party websites or mobile applications to which we may link. 

Terms used in this privacy policy

These terms relate to the people who use KWS:

• “Publisher” – a publisher of a children’s website or mobile application that uses KWS for parental consent management
• “Authorised User” – a KWS Control Panel user, working on behalf of a Publisher
• “End User” – a person, typically a child, who engages with a Publisher’s mobile application or website 
• “Parent” – the parent or legal guardian of an End User
• “Users” – all KWS users; i.e. Authorised Users, End Users, and Parents

These terms relate to the ways people interact with KWS:

• “Publisher Site” – a Publisher’s child-directed mobile application or website which uses KWS to manage parental consent
• “KWS Control Panel” – KWS’ interface for Authorised Users to manage the Publisher Site’s permissions to process End User’s data in compliance with privacy laws
• “KWS Parent Portal” – KWS’ interface for Parents to manage and give consent to the online activities of their children who are the End Users of a Publisher Site

These terms relate to Users’ data and how KWS interacts with it:

• “data” –  information about a User, both technical and personal
• “technical data” – data observed from a User’s device. For example:

• user agent string
• operating system (OS)
• internet protocol (IP) address
• timestamp
• “personal data” –  defined in the GDPR as follows:

“any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;”

For example:

• name
• date of birth
• address
• email address
• IP address

Note that some data elements are both “technical data” and “personal data”; for example, IP address.

• “to process”/”processing” – the GDPR definition is as follows:

“Any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;”

4. General information about how we process Users’ data

This section sets out how we process the data of all Users, including that of child End Users. A “child” is a person under the age of digital consent (i.e. 13 in the U.S. and between 13 and 16 in the E.U., depending on each Member State’s implementation of GDPR’s Article 8).

Our right to process Users’ data

We only process Users’ data when we have a legal basis to do so, in any of the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with a Publisher
• Where it is necessary for our legitimate interests and the User’s interests and fundamental rights do not override those interests
• Where we need to comply with a legal obligation

Note that we may process a User’s data for more than one lawful basis, depending on the specific purpose for which we are using their data. For more information, contact us at privacy@superawesome.com. 

For more information on how Publishers process the personal data of a child, please contact them directly.

Legitimate interests

When we refer to our ‘legitimate interests’, we mean the interest of our company (SuperAwesome) in conducting and managing our business to enable us to give Users the best service/product and the best and most secure experience. 

We make sure we consider and balance any potential impact (both positive and negative) on Users and Users’ rights before we process their data for our legitimate interests. We do not process a User’s data for activities where our interests are overridden by the impact on the User (unless we have their consent or are otherwise required or permitted to by law). 

For further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities, contact us at privacy@superawesome.com.

Special category data

KWS does not process any special categories of personal data (as defined in GDPR) about Users; for example, information about race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health, genetic or biometric data, and criminal convictions or offences.

Change of purpose

We will only process a User’s data for the purposes for which we originally intended, unless we reasonably consider that we need to process it for another reason and that reason is compatible with the original purpose. 

For an explanation of how the processing of your data for a new purpose is compatible with the original purpose, contact us at privacy@superawesome.com.

User consent

We may process a User’s data without their knowledge or consent where this is required or permitted by law.

Aggregated data

We collect, use and share aggregated data such as statistical or demographic data to improve KWS. We may derive aggregated data from Users’ data. However, because this data has been through a process (e.g. hashing or encryption) to irreversibly de-identify personal data (so that it can no longer be associated with a person) the aggregated data cannot directly or indirectly reveal the identity of an Authorised User, End User, or Parent. 

For example, we may aggregate usage data to calculate the percentage of Users accessing a specific Publisher Site feature.

Marketing

We do not normally send KWS marketing materials to Parents. From time to time Parents may receive service information updates via the KWS Parent Portal. 

If you are a Parent, and a Publisher sends you marketing materials that you do not wish to receive, contact them directly or change your preferences in the KWS Parent Portal, if marketing preference options have been provided there.

Cookies

SuperAwesome uses Amplitude Inc. to provide it with analytics on Authorised Users’ use of the KWS Control Panel and Parents’ use of the KWS Parent Portal. 

Stripe Inc. uses cookies to enable them to deliver their analytics and credit card verification services to us. 

As an Authorised User or Parent, you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, some parts of the KWS Parent Portal or KWS Control Panel may become inaccessible or not function properly. 

5. What do we do with Authorised Users’ data?

6. What do we do with End Users’ data?

7. What do we do with Parents’ data?

Data control responsibilities

• When a Parent registers with SuperAwesome to use a KWS Parent Portal account, SuperAwesome is the data controller (under GDPR) responsible for the processing of their data in connection with administering their account. 

It is important that the data we hold about Parents is accurate and current. If you are a Parent, please keep us informed if your data changes during your relationship with us. 

• If you access a Publisher Site and have concerns about the Publisher’s processing of your personal data, please refer to their privacy policy and contact them directly using the details listed on their privacy policy.

What Parents’ data do we process?

This table describes the Parents’ data that we may process:

What is our legal basis for processing Parents’ data?

The following table describes how we may use Parents’ data, the legal bases we rely on to do so, and what our legitimate interests are, where appropriate:

8. What do we do with enquiry and subscribers’ data?

When someone enquires about our products or services, subscribes to our service or publications, or gives us feedback, we process the data they have provided (e.g. name and email address) to respond to them.

9. How do we share Users’ data?

Sharing Users’ data with third-party providers

As with most service providers, KWS uses third parties to help us provide KWS. Some of these providers may process Users’ data on our behalf, for the purposes set out in the sections above.

The KWS Control Panel and KWS Parent Portal use third-party data processors, some of whom may process User’s data. For example, we use a third party to host the KWS platform and we use third-party tools to help us better understand how Publishers navigate around the KWS Control Panel. 

We enter into contractual arrangements with our service providers to ensure that they are only processing data in a lawful manner.

We maintain a current list of the providers that KWS uses here. To learn more about how our third-party data processors use Users’ data, please refer to their privacy policies.

Sharing Users’ data within SuperAwesome

We may share a User’s data within the SuperAwesome group of companies or other third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, the new owners may use Users’ data in the same way as set out in this privacy policy.

Sharing Users’ data for other reasons

We may disclose Users’ data for any of the following reasons: 

• in the good faith belief that we are required to do so by law
• if doing so is reasonably necessary to comply with legal process
• to permit us to pursue available remedies, including commencing or responding to any claims
• to enforce the terms and conditions of KWS
• to protect the rights, property, or personal safety of SuperAwesome or the public
• to prevent other illegal activity
• for risk management purposes

10. How do we transfer Users’ data internationally?

We may transfer Users’ data in the following ways:

• We share Users’ data within the SuperAwesome group of companies. This involves transferring Users’ data outside the European Economic Area (EEA). 
• Some of our third-party data processors are based outside the EEA so their processing of Users’ data may involve a transfer of Users’ data outside the EEA. 

Whenever we authorise a transfer of Users’ data outside of the EEA, we ensure a similar degree of protection is afforded to it by using specific contracting frameworks approved by the European Commission which give the data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries. If you require further information on the specific mechanism used by us when transferring Users’ data out of the EEA, contact us at privacy@superawesome.com.

11. How do we secure Users’ data?

SuperAwesome values your trust and strives to maintain adequate security measures for all areas of our business and our services. Because KWS is a service that operates digitally, SuperAwesome is continuously reviewing and improving its security measures to prevent data breaches and security incidents. 

• We have put in place appropriate security measures to prevent Users’ data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. 
• We limit access to Users’ data to those employees, agents, contractors and other third parties strictly on a “need to know” basis. They only process Users’ data on our instructions and are subject to a duty of confidentiality. 
• We have put in place procedures to deal with any suspected personal data breach and will notify Users and any applicable regulator of a breach where we are legally required to do so.
• Some of the correspondence Users receive from us may contain links to third-party websites, online services or mobile applications that are not affiliated with or operated by us, including those of the Publishers who use KWS. 

While SuperAwesome tries to link only to websites that share our high standards and respect for privacy, we are not responsible and accept no liability for the content, security or privacy practices of those other websites. To find out how your personal data may be used by third-party websites, refer to the privacy and cookie policies displayed on those websites. 

12. How long do we retain Users’ data?

We retain Users’ data only for as long as is reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. 

We may retain a User’s data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation with respect to our relationship with them.

To determine the appropriate retention period for Users’ data, we consider:

• the amount, nature and sensitivity of the data
• the potential risk of harm from unauthorised use or disclosure of the data
• the purposes for which we process the data and whether we can achieve those purposes through other means
• applicable legal, regulatory, tax or accounting requirements

If a Parent deletes their KWS Parent Portal account, we retain their Verification Status for future verification purposes involving KWS. This eliminates the need to re-verify the Parent’s identity and minimises personal data collection. Parents may exercise their rights in accordance with section

13. Your legal rights

Under certain circumstances, you have other rights under data protection laws in relation to your personal data. For example, you may have rights to:

Review/access/delete/restrict the collection of your child’s personal data. Under COPPA, a Parent has certain rights over how we handle the personal data of an End User who is their child. This includes the right for a Parent to review, access, or delete the personal data that has been collected by us from that End User, and to refuse at any time to permit the collection from that End User of such personal data. 

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us to continue to process it. You may also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You may also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

• If you want us to establish the data’s accuracy.
• Where our use of the data is unlawful but you do not want us to erase it.
• Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
• You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent as the legal basis upon which to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, contact us at privacy@superawesome.com. 

If you are a California resident, refer to the California residents section below for more information on your legal rights.

No fee usually required

You do not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Do Not Track disclosure 

Your browser may allow you to set a Do Not Track (DNT) signal indicating that you do not wish your online activity to be tracked. Currently, KWS does not support and does not act on DNT signal headers that we may receive.

14. Location-specific rules 

Depending on where you are resident, specific rules apply:

UK and EU 

If you are concerned that we have not complied with your legal rights or applicable privacy laws, you may contact the Information Commissioner’s Office (www.ico.gov.uk) which is the regulator responsible for data protection in the United Kingdom, where SuperAwesome Trading Limited is registered (Registration number Z8630714).

If you are located outside of the United Kingdom, you may contact your local data protection authority. You can find contact details here.

United States 

If you are a resident of the United States and believe that we have not responded to your inquiry or your inquiry has not been satisfactorily addressed, please contact ESRB Privacy Certified at privacy@esrb.org or by using their online contact form at: https://www.esrb.org/privacy/contact. 

California residents

For the purposes of this section, “Personal Information” and “Service Provider” have the meanings assigned to them under the California Consumer Privacy Act of 2018, (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations (CCPA).

SuperAwesome is a Service Provider for Publishers in connection with the provision of the KWS Control Panel and KWS Parent Portal services. SuperAwesome does not retain, use, or disclose Personal Information for any purpose other than for the specific purpose of performing the services specified in its agreement with Providers, as set out in this privacy policy, or as otherwise permitted by the CCPA. The CCPA provides specific rights to individuals who reside in California including the right to know, delete and opt out of certain data collection activities.

In the past 12 months, SuperAwesome, or its third parties, have collected the following categories of Personal Information using the categories enumerated in the CCPA:

• IP address and device ID
• Name, email address or telephone number of people who contacted SuperAwesome with an inquiry
• First name, last name, corporate email address and device information of Authorised Users

We use and share this Personal Information as disclosed in sections 4. General information about how we process Users’ data and 9. How do we share Users’ data?. 

We have not sold any California resident’s Personal Information.

Right to know and access

If you are a California resident, you may submit, free of charge, but no more than twice in a 12-month period, a verifiable request for the following information:

• The specific pieces of Personal Information we have collected about you during the last 12 months
• The categories of Personal Information we collected, sold or disclosed for a business purpose about you within the last 12 months
• The categories of sources from which the Personal Information was collected
• The purposes for which the information was collected or sold
• The categories of third parties to whom the information was sold, disclosed for a business purpose, or otherwise shared

Because SuperAwesome is a Service Provider, we may not be able to respond directly to your request; in this case, we will direct you to contact the Publisher for additional information. Where possible, we will provide this information to you in a readily usable format that allows transmission to another entity. 

To submit a request, click here to access our online web form or email us at privacy@superawesome.com. We will confirm your request within 10 days of receipt.

Right to delete

Because SuperAwesome is a Service Provider, we may not be able to respond directly to your request; in this case, we will direct you to contact the applicable third party for additional information. If you are a California resident, you may submit a verifiable request for us to delete any personal information we have collected about you. 

To submit a request, email us at privacy@superawesome.com or use this webform.

Verification

Requests for access to or deletion of Personal Information are subject to our ability to reasonably verify your identity in light of the information requested and pursuant to relevant CCPA requirements, limitations, and regulations. If we need additional information to verify your identity, we will contact you to request that information.

Right to be free from discrimination

We will not discriminate against you because you have chosen to exercise your rights, including, for example, by denying you access to our online services or charging you different rates or prices for the same online services, unless that difference is reasonably related to the value provided by your data.

Exercising your rights

To submit a verifiable request or to otherwise contact us for more information about how to exercise your rights, follow the instructions above. If you would like to designate an authorized agent to make a request on your behalf, please be sure the agent is able to:

• demonstrate you have provided written permission for the agent to submit the request on your behalf
• provide proof of his or her own identity

If the agent does not satisfy both these requirements, we will deny the request.

California residents “Shine the Light” law

We do not share your personal information with any unaffiliated third parties for their own marketing purposes.

15. Changes to this privacy policy

SuperAwesome has the discretion to update or modify this privacy policy at any time. When we do, we will update the “last updated” date on the policy. The most current version of this privacy policy is available on the SuperAwesome Privacy Hub and supersedes all previous versions of this privacy policy. If the change is material, we will place a notice on the KWS Control Panel or KWS Parent Portal by revising the link to read substantially as “Last updated Privacy Policy” for a reasonable period of time.

Last updated: 29 July 2020