{"id":17268,"date":"2022-01-19T18:48:50","date_gmt":"2022-01-19T18:48:50","guid":{"rendered":"https:\/\/www.superawesome.com\/?p=17268"},"modified":"2024-01-26T18:10:25","modified_gmt":"2024-01-26T18:10:25","slug":"trois-types-dintegration-pour-investir-lecosysteme-du-gaming-pour-les-jeunes","status":"publish","type":"post","link":"https:\/\/www.superawesome.com\/fr\/blog\/trois-types-dintegration-pour-investir-lecosysteme-du-gaming-pour-les-jeunes\/","title":{"rendered":"Trois types d\u2019int\u00e9gration pour investir l\u2019\u00e9cosyst\u00e8me du gaming pour les jeunes"},"content":{"rendered":"\n<p>Le gaming est aujourd\u2019hui le passe-temps pr\u00e9f\u00e9r\u00e9 des jeunes, supplantant la t\u00e9l\u00e9vision traditionnelle et le streaming. Cette \u00e9volution rend incontournable l\u2019int\u00e9gration \u00e0 l\u2019\u00e9cosyst\u00e8me du gaming pour les marques d\u00e9sireuses de rester pertinentes face aux enfants et aux adolescents.&nbsp;<\/p>\n\n\n\n<p>Les jeunes publics jouent aux jeux vid\u00e9o sur plusieurs plateformes, multipliant les points d\u2019entr\u00e9e dans l\u2019\u00e9cosyst\u00e8me du gaming. Parmi les diff\u00e9rentes approches possibles&nbsp;:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collaboration avec des influenceurs&nbsp;: tirez parti d\u2019influenceurs formulant un discours sain et adapt\u00e9 aux enfants, sur des plateformes telles que TikTok ou YouTube, afin de cr\u00e9er des interactions \u00e0 grande \u00e9chelle entre votre marque et vos publics cibles.<\/li>\n\n\n\n<li>Interaction avec des communaut\u00e9s de gamers&nbsp;: faites la promotion de votre contenu de marque directement aupr\u00e8s des gamers sur des plateformes comme Discord (pour les enfants \u00e2g\u00e9s de 13&nbsp;ans et plus).<\/li>\n\n\n\n<li>Int\u00e9gration \u00e0 un jeu existant&nbsp;: cr\u00e9ez du lien avec des communaut\u00e9s \u00e9tablies en incorporant votre marque dans les jeux vid\u00e9o les plus pris\u00e9s.<\/li>\n\n\n\n<li>D\u00e9veloppement d\u2019un jeu&nbsp;: utilisez les outils de plateformes de gaming existantes pour cr\u00e9er des exp\u00e9riences de marque.<\/li>\n<\/ul>\n\n\n\n<p>L\u2019\u00e9tude de SuperAwesome, <a href=\"https:\/\/www.superawesome.com\/game-integrations-report\/\">Comment les marques peuvent investir l\u2019\u00e9cosyst\u00e8me du gaming<\/a>, montre comment cibler les jeunes publics avec une strat\u00e9gie d\u2019int\u00e9gration aux jeux vid\u00e9o. Cette approche permet aux marques d\u2019explorer plusieurs tactiques d\u2019interactions tr\u00e8s pouss\u00e9es avec les moins de 16&nbsp;ans, sans y consacrer des ressources consid\u00e9rables.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Prenez connaissance des trois exemples d\u2019int\u00e9gration aux jeux\u00a0vid\u00e9o ci-apr\u00e8s, et t\u00e9l\u00e9chargez l\u2019\u00e9tude compl\u00e8te. Gr\u00e2ce \u00e0 ce guide gratuit, vous ciblerez les jeunes publics en toute s\u00e9curit\u00e9 via des int\u00e9grations de ce type.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"253\" src=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2022\/01\/big-07.12.2021_SA_SM-07.png\" alt=\"3 Types of Gaming Integrations to Bring Your Brand to the Youth Gaming Ecosystem\nSource: 'How brands can enter the youth gaming ecosystem' research by SuperAwesome\" class=\"wp-image-10642\" srcset=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2022\/01\/big-07.12.2021_SA_SM-07.png 450w, https:\/\/www.superawesome.com\/wp-content\/uploads\/2022\/01\/big-07.12.2021_SA_SM-07-300x169.png 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Int\u00e9grations aux jeux vid\u00e9o\u00a0: trois approches pour cibler efficacement les jeunes publics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Publicit\u00e9s \u00ab\u00a0in-game\u00a0\u00bb dynamiques<\/h3>\n\n\n\n<p>Les publicit\u00e9s \u00ab&nbsp;in-game&nbsp;\u00bb vous permettent de toucher votre public cible de mani\u00e8re organique et naturelle. Par exemple, un panneau publicitaire \u00ab&nbsp;in-game&nbsp;\u00bb apporte une touche de r\u00e9alisme dans un environnement virtuel, tout en favorisant le d\u00e9veloppement d\u2019une affinit\u00e9 et d\u2019associations positives entre la marque et les publics cibles, pendant qu\u2019ils jouent \u00e0 leur jeu pr\u00e9f\u00e9r\u00e9.&nbsp;<\/p>\n\n\n\n<p>Les publicit\u00e9s \u00ab&nbsp;in-game&nbsp;\u00bb ont l\u2019avantage d&rsquo;\u00eatre simples \u00e0 mettre en \u0153uvre, et de garantir un impact majeur aupr\u00e8s des enfants et des jeunes adolescents dans les environnements de gaming. Vous pouvez incorporer votre marque dans des jeux sp\u00e9cifiques, ou tirer parti de l\u2019\u00e9cosyst\u00e8me du gaming actuel via des int\u00e9grations dans plusieurs jeux et sur des plateformes diff\u00e9rentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personnages de marque et articles de marque virtuels\u00a0<\/h3>\n\n\n\n<p>Vous pouvez positionner votre marque en premi\u00e8re ligne dans le jeu, sans interrompre la partie, en utilisant des personnages de marque. Pour y parvenir, vous proposerez aux joueurs d\u2019habiller diff\u00e9remment les personnages, ou de modifier le paysage. Cela rendra votre marque visible dans plusieurs espaces du monde du jeu vid\u00e9o.&nbsp;<\/p>\n\n\n\n<p>Pour les marques qui poss\u00e8dent d\u00e9j\u00e0 des personnages et des attributs forts, <a href=\"https:\/\/www.superawesome.com\/blog\/gaming-behaviors-digital-landscape\/\">cette strat\u00e9gie peut optimiser la propri\u00e9t\u00e9 intellectuelle<\/a>, avec un temps de d\u00e9veloppement minimal. Une campagne avec des personnages de marque et des articles virtuels doit id\u00e9alement se d\u00e9rouler sur six semaines environ pour produire des r\u00e9sultats optimaux.\u00a0<\/p>\n\n\n\n<p>L\u2019int\u00e9gration aux fonctionnalit\u00e9s \u00ab&nbsp;in-game&nbsp;\u00bb est adapt\u00e9e aux jeux d\u2019aventure et de r\u00f4le, qui conviennent parfaitement aux secteurs du jouet, du divertissement et de la grande distribution.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Des m\u00e9canismes de jeu qui s\u2019adaptent aux marques\u00a0\u00a0<\/h3>\n\n\n\n<p>D\u00e9velopper des exp\u00e9riences de jeu personnalis\u00e9es est la tactique qui requiert le plus d\u2019efforts et de ressources. Si vous avez une bonne relation avec un d\u00e9veloppeur, cela peut vous aider \u00e0 cr\u00e9er une int\u00e9gration \u00e9l\u00e9gante, qui soit b\u00e9n\u00e9fique pour votre marque tout en enrichissant le jeu.&nbsp;<\/p>\n\n\n\n<p>Bien que construire de nouveaux m\u00e9canismes de jeu prenne beaucoup de temps, cela ouvre clairement la voie \u00e0 une <a href=\"https:\/\/www.superawesome.com\/blog\/5-reasons-youth-brand-loyalty\/\">fid\u00e9lit\u00e9 \u00e0 la marque parmi les jeunes publics<\/a>. Gr\u00e2ce \u00e0 ces m\u00e9canismes de jeux int\u00e9gr\u00e9s que sont les qu\u00eates, les d\u00e9fis et les mini-jeux de marque, les enfants et jeunes adolescents peuvent jouer \u00e0 des jeux qu&rsquo;ils appr\u00e9cient d\u00e9j\u00e0, tout en profitant d\u2019une exp\u00e9rience int\u00e9grant les meilleurs \u00e9l\u00e9ments de votre marque.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comment mettre en \u0153uvre une int\u00e9gration aux jeux adapt\u00e9e \u00e0 votre marque\u00a0<\/h3>\n\n\n\n<p>Vous souhaitez en savoir plus sur la mani\u00e8re de cibler les jeunes publics en toute s\u00e9curit\u00e9 gr\u00e2ce aux int\u00e9grations aux jeux vid\u00e9o&nbsp;? Appuyez-vous sur notre \u00e9tude gratuite, <a href=\"https:\/\/www.superawesome.com\/game-integrations-report\/\">Comment les marques peuvent investir l&rsquo;\u00e9cosyst\u00e8me du gaming pour les jeunes,<\/a> pour interagir facilement et en toute s\u00e9curit\u00e9 avec un public mineur gr\u00e2ce \u00e0 de telles int\u00e9grations. \u00c0 t\u00e9l\u00e9charger d\u00e8s maintenant pour d\u00e9couvrir comment mettre en \u0153uvre efficacement une strat\u00e9gie de gaming pour les jeunes.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le gaming est aujourd\u2019hui le passe-temps pr\u00e9f\u00e9r\u00e9 des jeunes, supplantant la t\u00e9l\u00e9vision traditionnelle et le streaming. Cette \u00e9volution rend incontournable l\u2019int\u00e9gration \u00e0 l\u2019\u00e9cosyst\u00e8me du gaming pour les marques d\u00e9sireuses de rester pertinentes face aux enfants et aux adolescents.&nbsp; Les jeunes publics jouent aux jeux vid\u00e9o sur plusieurs plateformes, multipliant les points d\u2019entr\u00e9e dans l\u2019\u00e9cosyst\u00e8me du [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":17269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4556],"tags":[4557],"class_list":["post-17268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kids-insights-fr","tag-digital-strategy-fr"],"acf":{"spotify_url":"","amazon_music_url":"","sound_cloud_url":"","post_reading_time":"4","post_views":"316","display_author":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trois types d\u2019int\u00e9gration pour investir l\u2019\u00e9cosyst\u00e8me du gaming pour les jeunes - SuperAwesome<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.superawesome.com\/fr\/blog\/trois-types-dintegration-pour-investir-lecosysteme-du-gaming-pour-les-jeunes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trois types d\u2019int\u00e9gration pour investir l\u2019\u00e9cosyst\u00e8me du gaming pour les jeunes - SuperAwesome\" \/>\n<meta property=\"og:description\" content=\"Le gaming est aujourd\u2019hui le passe-temps pr\u00e9f\u00e9r\u00e9 des jeunes, supplantant la t\u00e9l\u00e9vision traditionnelle et le streaming. Cette \u00e9volution rend incontournable l\u2019int\u00e9gration \u00e0 l\u2019\u00e9cosyst\u00e8me du gaming pour les marques d\u00e9sireuses de rester pertinentes face aux enfants et aux adolescents.&nbsp; Les jeunes publics jouent aux jeux vid\u00e9o sur plusieurs plateformes, multipliant les points d\u2019entr\u00e9e dans l\u2019\u00e9cosyst\u00e8me du [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.superawesome.com\/fr\/blog\/trois-types-dintegration-pour-investir-lecosysteme-du-gaming-pour-les-jeunes\/\" \/>\n<meta property=\"og:site_name\" content=\"SuperAwesome\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-19T18:48:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-26T18:10:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2024\/01\/34_siblings_tablet_phone-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ian Gray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GoSuperAwesome\" \/>\n<meta name=\"twitter:site\" content=\"@GoSuperAwesome\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ian Gray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.superawesome.com\/fr\/blog\/trois-types-dintegration-pour-investir-lecosysteme-du-gaming-pour-les-jeunes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.superawesome.com\/fr\/blog\/trois-types-dintegration-pour-investir-lecosysteme-du-gaming-pour-les-jeunes\/\"},\"author\":{\"name\":\"Ian Gray\",\"@id\":\"https:\/\/www.superawesome.com\/#\/schema\/person\/e2d16d9063c80e0450aed1647821ae08\"},\"headline\":\"Trois types d\u2019int\u00e9gration pour investir l\u2019\u00e9cosyst\u00e8me du gaming pour les jeunes\",\"datePublished\":\"2022-01-19T18:48:50+00:00\",\"dateModified\":\"2024-01-26T18:10:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.superawesome.com\/fr\/blog\/trois-types-dintegration-pour-investir-lecosysteme-du-gaming-pour-les-jeunes\/\"},\"wordCount\":878,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.superawesome.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.superawesome.com\/fr\/blog\/trois-types-dintegration-pour-investir-lecosysteme-du-gaming-pour-les-jeunes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2024\/01\/34_siblings_tablet_phone-scaled-1.jpg\",\"keywords\":[\"Digital Strategy\"],\"articleSection\":[\"Kids Insights\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.superawesome.com\/fr\/blog\/trois-types-dintegration-pour-investir-lecosysteme-du-gaming-pour-les-jeunes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.superawesome.com\/fr\/blog\/trois-types-dintegration-pour-investir-lecosysteme-du-gaming-pour-les-jeunes\/\",\"url\":\"https:\/\/www.superawesome.com\/fr\/blog\/trois-types-dintegration-pour-investir-lecosysteme-du-gaming-pour-les-jeunes\/\",\"name\":\"Trois types d\u2019int\u00e9gration pour investir l\u2019\u00e9cosyst\u00e8me du gaming pour les jeunes - 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