{"id":17232,"date":"2023-01-25T18:23:06","date_gmt":"2023-01-25T18:23:06","guid":{"rendered":"https:\/\/www.superawesome.com\/?p=17232"},"modified":"2024-01-26T17:50:25","modified_gmt":"2024-01-26T17:50:25","slug":"quatre-strategies-de-marque-pour-investir-lecosysteme-du-gaming","status":"publish","type":"post","link":"https:\/\/www.superawesome.com\/fr\/blog\/quatre-strategies-de-marque-pour-investir-lecosysteme-du-gaming\/","title":{"rendered":"Quatre strat\u00e9gies de marque pour investir l\u2019\u00e9cosyst\u00e8me du gaming"},"content":{"rendered":"\n

Pour les g\u00e9n\u00e9rations\u00a0Z et Alpha, le gaming est bien plus qu\u2019une simple activit\u00e9 ludique. Si plus de 80\u00a0% des enfants et adolescents jouent aux jeux vid\u00e9o, ils sont encore plus nombreux \u00e0 consommer des contenus, \u00e0 suivre des influenceurs autour de ce sujet et \u00e0 interagir socialement avec leurs amis \u00e0 travers le gaming. L\u2019importance des jeux vid\u00e9o pour cibler les jeunes publics est donc ind\u00e9niable.<\/strong><\/p>\n\n\n\n

La meilleure fa\u00e7on pour les marques de cr\u00e9er des liens p\u00e9rennes avec la nouvelle g\u00e9n\u00e9ration consiste \u00e0 investir l\u2019\u00e9cosyst\u00e8me du gaming. Bien que d\u00e9velopper un jeu vid\u00e9o personnalis\u00e9 et d\u00e9di\u00e9 \u00e0 la marque soit extr\u00eamement efficace, c\u2019est aussi l\u2019option la plus co\u00fbteuse et la plus chronophage. Il existe plusieurs autres strat\u00e9gies pour cibler les enfants et les adolescents, adapt\u00e9es \u00e0 un large \u00e9ventail de budgets et d\u2019objectifs. De fait, il n\u2019est pas n\u00e9cessaire de mettre en \u0153uvre une activation gaming personnalis\u00e9e pour r\u00e9ussir\u00a0: une marque forte et le bon partenaire suffisent.<\/strong><\/p>\n\n\n\n

Voici quatre approches pour cibler de mani\u00e8re responsable les jeunes au sein et autour de l\u2019\u00e9cosyst\u00e8me du gaming (sans devoir d\u00e9velopper un jeu vid\u00e9o de A\u00a0\u00e0\u00a0Z)\u00a0:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Quoi\u00a0:<\/strong> incorporez votre marque \u00e0 une exp\u00e9rience de gaming existante, cl\u00e9 en main.<\/p>\n\n\n\n

O\u00f9\u00a0:<\/strong> dans des espaces de jeu vid\u00e9o pris\u00e9s comme Roblox ou Fortnite.<\/p>\n\n\n\n

Pourquoi \u00e7a marche\u00a0:<\/strong> vous cr\u00e9ez une affinit\u00e9 avec la marque en profitant de publics d\u00e9j\u00e0 captifs et attentifs, et de d\u00e9veloppeurs de jeu qui savent ce qui fonctionne.<\/p>\n\n\n\n

Co\u00fbt\u00a0:<\/strong> \u20ac\u20ac\u20ac<\/p>\n\n\n\n

Temps de lancement\u00a0:<\/strong> 2 \u00e0\u00a03\u00a0mois<\/p>\n\n\n\n

Exemple\u00a0:<\/strong> SuperAwesome s\u2019est associ\u00e9 \u00e0 une marque de v\u00eatements pour offrir des r\u00e9compenses aux adeptes de Roblox, un jeu vid\u00e9o tr\u00e8s appr\u00e9ci\u00e9. Plus de 718\u00a0000\u00a0tote\u00a0bags et d\u2019un million de pi\u00e8ces de pr\u00eat-\u00e0-porter ont \u00e9t\u00e9 distribu\u00e9s, contribuant ainsi \u00e0 renforcer la notori\u00e9t\u00e9 de la marque, m\u00eame une fois les campagnes d\u2019int\u00e9gration termin\u00e9es.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Quoi\u00a0:<\/strong> collaborez avec un influenceur de l\u2019univers du gaming pour cr\u00e9er et amplifier du contenu.<\/p>\n\n\n\n

O\u00f9\u00a0:<\/strong> sur des plateformes de r\u00e9seaux sociaux comme TikTok, Instagram, YouTube ou Twitch.<\/p>\n\n\n\n

Pourquoi \u00e7a marche\u00a0:<\/strong> vous tirez profit de la popularit\u00e9, de l\u2019authenticit\u00e9 et de communaut\u00e9s de cr\u00e9ateurs influents, en synergie avec l\u2019\u00e9thique de votre marque, en vous adressant directement \u00e0 un public de jeunes gamers.\u00a0<\/p>\n\n\n\n

Co\u00fbt\u00a0:<\/strong> \u20ac\u20ac+<\/p>\n\n\n\n

Temps de lancement\u00a0:<\/strong> 1 mois ou plus<\/p>\n\n\n\n

Exemple\u00a0:<\/strong> un annonceur a collabor\u00e9 directement avec SuperAwesome sur une campagne de cr\u00e9ateur pour relancer sa marque de chaussure historique. La campagne a g\u00e9n\u00e9r\u00e9 plus de 4,3\u00a0millions de vues sur TikTok et YouTube et plus de 3,6\u00a0millions d\u2019impressions sur YouTube, avec un taux de compl\u00e9tion vid\u00e9o de 50\u00a0% en moyenne sur Youtube\u00a0TrueView.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Quoi\u00a0:<\/strong> amplifier les campagnes dans plusieurs espaces digitaux appr\u00e9ci\u00e9s des gamers.\u00a0<\/p>\n\n\n\n

O\u00f9\u00a0: <\/strong>dans l\u2019ensemble de l\u2019\u00e9cosyt\u00e8me digital des jeunes publics, c\u2019est-\u00e0-dire des applications mobiles \u00e0 YouTube en passant par le web, l\u2019OTT et les r\u00e9seaux sociaux.\u00a0\u00a0<\/p>\n\n\n\n

Pourquoi \u00e7a marche\u00a0:<\/strong> vous b\u00e9n\u00e9ficiez d\u2019un impact \u00e0 grande \u00e9chelle en captant l\u2019attention des jeunes gamers dans l\u2019ensemble du paysage digital.<\/p>\n\n\n\n

Co\u00fbt\u00a0:<\/strong> \u20ac\u20ac+<\/p>\n\n\n\n

Temps de lancement\u00a0:<\/strong> 1\u00a0mois ou plus<\/p>\n\n\n\n

Exemple:<\/strong> SuperAwesome a aid\u00e9 une marque de jouets leader \u00e0 multiplier les visites sur son site et \u00e0 cr\u00e9er le \u00ab\u00a0buzz\u00a0\u00bb avec une campagne sur des applications s\u00e9curis\u00e9es, des cha\u00eenes\u00a0OTT et des sites fr\u00e9quent\u00e9s. La campagne a g\u00e9n\u00e9r\u00e9 plus de 12,3\u00a0millions de vues sur YouTube et 18,3\u00a0millions de vues compl\u00e8tes dans plus de 13\u00a0pays.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Quoi\u00a0:<\/strong> utilisez des affichages publicitaires dynamiques \u00ab\u00a0in-game\u00a0\u00bb pour un ciblage naturel s\u2019int\u00e9grant en toute fluidit\u00e9 au jeu vid\u00e9o.<\/p>\n\n\n\n

O\u00f9\u00a0:<\/strong> dans les espaces de gaming les plus pris\u00e9s, dont plus de 100\u00a0jeux Roblox et plus de 300\u00a0applis et jeux de console.<\/p>\n\n\n\n

Pourquoi \u00e7a marche\u00a0:<\/strong> vous cr\u00e9ez un lien positif avec la marque dans les environnements digitaux pr\u00e9f\u00e9r\u00e9s des g\u00e9n\u00e9rations Alpha et\u00a0Z.\u00a0<\/p>\n\n\n\n

Co\u00fbt\u00a0:<\/strong> \u20ac+<\/p>\n\n\n\n

Temps de lancement\u00a0: <\/strong>1 mois<\/p>\n\n\n\n

Exemple\u00a0:<\/strong> SuperAwesome a permis de g\u00e9n\u00e9rer 156,3\u00a0millions d\u2019impressions \u00ab\u00a0in-game\u00a0\u00bb pour une grande marque de distribution.<\/p>\n\n\n\n

Investir l\u2019espace du gaming est la fa\u00e7on la plus immersive et efficace pour les marques de cibler de mani\u00e8re s\u00e9curis\u00e9e des jeunes publics influents. Il existe plusieurs fa\u00e7ons de cr\u00e9er des campagnes r\u00e9ussies. L\u2019approche la plus coh\u00e9rente et strat\u00e9gique associe campagnes innovantes et exp\u00e9riences authentiques, en exposant toujours des intentions commerciales claires et transparentes.<\/p>\n\n\n\n

SuperAwesome offre les outils et l\u2019expertise pour accompagner votre marque dans l\u2019\u00e9cosyst\u00e8me du gaming. Contactez notre \u00e9quipe<\/a> pour en savoir plus sur les solutions innovantes de SuperAwesome.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Pour les g\u00e9n\u00e9rations\u00a0Z et Alpha, le gaming est bien plus qu\u2019une simple activit\u00e9 ludique. Si plus de 80\u00a0% des enfants et adolescents jouent aux jeux vid\u00e9o, ils sont encore plus nombreux \u00e0 consommer des contenus, \u00e0 suivre des influenceurs autour de ce sujet et \u00e0 interagir socialement avec leurs amis \u00e0 travers le gaming. L\u2019importance […]<\/p>\n","protected":false},"author":66,"featured_media":17245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4550],"tags":[4557,4560],"class_list":["post-17232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-digital-strategy-fr","tag-teens-fr"],"acf":{"spotify_url":"","amazon_music_url":"","sound_cloud_url":"","post_reading_time":"4","post_views":"196","display_author":""},"yoast_head":"\nQuatre strat\u00e9gies de marque pour investir l\u2019\u00e9cosyst\u00e8me du gaming - SuperAwesome<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.superawesome.com\/fr\/blog\/quatre-strategies-de-marque-pour-investir-lecosysteme-du-gaming\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quatre strat\u00e9gies de marque pour investir l\u2019\u00e9cosyst\u00e8me du gaming - SuperAwesome\" \/>\n<meta property=\"og:description\" content=\"Pour les g\u00e9n\u00e9rations\u00a0Z et Alpha, le gaming est bien plus qu\u2019une simple activit\u00e9 ludique. Si plus de 80\u00a0% des enfants et adolescents jouent aux jeux vid\u00e9o, ils sont encore plus nombreux \u00e0 consommer des contenus, \u00e0 suivre des influenceurs autour de ce sujet et \u00e0 interagir socialement avec leurs amis \u00e0 travers le gaming. 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