{"id":17319,"date":"2021-11-12T16:42:15","date_gmt":"2021-11-12T16:42:15","guid":{"rendered":"https:\/\/www.superawesome.com\/?page_id=17319"},"modified":"2024-01-26T21:09:55","modified_gmt":"2024-01-26T21:09:55","slug":"how-a-leading-toy-brand-created-a-global-gaming-strategy-to-enhance-fans-engagement-case-study-fr","status":"publish","type":"page","link":"https:\/\/www.superawesome.com\/fr\/how-a-leading-toy-brand-created-a-global-gaming-strategy-to-enhance-fans-engagement-case-study-fr\/","title":{"rendered":"How a leading toy brand created a global gaming strategy to enhance fans\u2019 engagement – CASE STUDY – FR"},"content":{"rendered":"\n<\/div>\n
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Une marque de jouets de premier plan cr\u00e9e une strat\u00e9gie globale de gaming pour dynamiser l\u2019interaction avec ses fans<\/h2>\n

\ud83d\udccd Port\u00e9e internationale\r\n<\/p>\n

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Le gaming \u00e9tant le premier passe-temps des enfants, la marque de jouets souhaitait \u00e9tendre ses jeux physiques au monde num\u00e9rique. En collaboration avec SuperAwesome, elle a \u00e9labor\u00e9 une strat\u00e9gie de jeu, m\u00e9tavers et contenu \u00e0 360 degr\u00e9s pour faire vivre sa propri\u00e9t\u00e9 intellectuelle dans Roblox, \u00e0 travers 13 pays.<\/h3>\n<\/div>\n\n <\/div>\n\n<\/section>\n\n
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Le d\u00e9fi<\/h3>\n \n \n

La marque avait pour objectif de se d\u00e9marquer parmi l\u2019offre pl\u00e9thorique de jouets en offrant une exp\u00e9rience virtuelle s\u00e9curis\u00e9e et m\u00e9morable : une extension digitale de sa propri\u00e9t\u00e9 intellectuelle au sein d’une exp\u00e9rience de gaming immersive.<\/p>\n

Cet objectif ambitieux s’accompagnait d’une multitude de d\u00e9fis, notamment concernant la l\u00e9gislation sur la protection de la vie priv\u00e9e des enfants dans 13 pays diff\u00e9rents, tout en maintenant la r\u00e9putation d\u2019une marque responsable vis-\u00e0-vis des mineurs, appr\u00e9ci\u00e9e des enfants et des familles.<\/p>\n\n\n \n \n <\/div>\n <\/div>\n <\/div>\n \n<\/section>\n\n\n\n\n\n\n

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La solution<\/h3>\n \n \n

En s’appuyant sur la connaissance des jeunes et l\u2019expertise en mati\u00e8re de gaming de SuperAwesome, la marque a mis en \u0153uvre une strat\u00e9gie de jeu immersive, unique en son genre. Celle-ci tire parti d\u2019un monde digital personnalis\u00e9 gr\u00e2ce aux interactions avec la communaut\u00e9, \u00e0 la cr\u00e9ation de contenu et \u00e0 l\u2019amplification.<\/p>\n

Au centre de l\u2019exp\u00e9rience, un jeu Roblox sur mesure comportait des extensions digitales de produits du monde r\u00e9el, des \u00ab easter eggs \u00bb et des boucles de r\u00e9tention, le tout g\u00e9n\u00e9rant du contenu en continu pour la marque.<\/p>\n

En partenariat avec certains des plus grands influenceurs du monde du gaming, SuperAwesome a fourni plus de 400 contenus de cr\u00e9ateur, g\u00e9n\u00e9rant plus de 55 millions d’impressions dans 13 pays. Cette strat\u00e9gie d’influence a permis \u00e0 la marque de donner vie \u00e0 son programme Game With Me pour proposer des sessions de jeu en direct entre les jeunes publics et leurs influenceurs pr\u00e9f\u00e9r\u00e9s. Gr\u00e2ce \u00e0 cette activation exclusive, les jeunes fans ont v\u00e9cu une exp\u00e9rience unique et inestimable.<\/p>\n\n\n \n \n <\/div>\n <\/div>\n <\/div>\n \n<\/section>\n\n\n\n\n\n

Pour cr\u00e9er le buzz au sein de sa communaut\u00e9 virtuelle existante, la marque a utilis\u00e9 un groupe PopJam, une premi\u00e8re sur le march\u00e9 : les fans disposaient d’un forum d\u00e9di\u00e9 pour \u00e9changer sur leur passion commune pour le jouet.<\/p>\n\n\n\n

La marque a g\u00e9n\u00e9r\u00e9 du buzz et fait parler de l’exp\u00e9rience Roblox en utilisant des extraits de contenu d\u2019influenceurs dans des publicit\u00e9s et en offrant aux jeunes filles de nouvelles fa\u00e7ons de s’identifier \u00e0 sa propri\u00e9t\u00e9 intellectuelle par le biais du jeu. Elle a ex\u00e9cut\u00e9 son plan m\u00e9dia via AwesomeAds de SuperAwesome, qui garantit une diffusion contextuelle pertinente et conforme \u00e0 la loi COPPA sur les plateformes appr\u00e9ci\u00e9es des enfants sur mobile, web, YouTube et les r\u00e9seaux sociaux.<\/p>\n\n\n\n

Cette ex\u00e9cution via le gaming a remport\u00e9 un \u00e9norme succ\u00e8s. Reconnaissant l\u2019influence des enfants sur l\u2019achat de jouets dans les foyers, la campagne s\u2019est traduite par une augmentation de la notori\u00e9t\u00e9 de la marque et de l’intention d’achat la concernant.<\/p>\n\n\n<\/div>\n

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Les r\u00e9sultats<\/h2> \n
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+ de 3 millions de visites du monde Roblox construit sur mesure<\/p>\n <\/div>\n

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+ de 55 millions d’impressions \u00e0 travers 400 contenus de cr\u00e9ateurs<\/p>\n <\/div>\n

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+ de 12,3 millions de vues sur YouTube et + de 18,3 millions de vues sur des applications et des sites contextuellement adapt\u00e9s aux enfants<\/p>\n <\/div>\n <\/div>\n <\/section>\n<\/div>\n

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En savoir plus sur nos solutions\u2026<\/h2> \n
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Rich media, vid\u00e9o et publicit\u00e9 display<\/h3>\n

Plateforme publicitaire num\u00e9ro un pour les g\u00e9n\u00e9rations Alpha et Z, AwesomeAds place le respect de la vie priv\u00e9e au premier plan.<\/p>\n \n EN SAVOIR PLUS\n <\/a>\n <\/div>\n

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Marketing d\u2019influence<\/h3>\n

Marketing d\u2019influence et cr\u00e9ation de contenu en accord avec les valeurs de la marque pour un public jeune et familial.<\/p>\n \n EN SAVOIR PLUS\n <\/a>\n <\/div>\n

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Exp\u00e9riences Gaming<\/h3>\n

Autonomiser les marques dans la cr\u00e9ation de programmes de gaming s\u00e9curis\u00e9s et attrayants pour cibler les g\u00e9n\u00e9rations Alpha et Z.<\/p>\n \n EN SAVOIR PLUS\n <\/a>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"

Pour cr\u00e9er le buzz au sein de sa communaut\u00e9 virtuelle existante, la marque a utilis\u00e9 un groupe PopJam, une premi\u00e8re sur le march\u00e9 : les fans disposaient d’un forum d\u00e9di\u00e9 pour \u00e9changer sur leur passion commune pour le jouet. La marque a g\u00e9n\u00e9r\u00e9 du buzz et fait parler de l’exp\u00e9rience Roblox en utilisant des extraits de […]<\/p>\n","protected":false},"author":66,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-17319","page","type-page","status-publish","hentry"],"acf":{"spotify_url":"","amazon_music_url":"","sound_cloud_url":""},"yoast_head":"\nHow a leading toy brand created a global gaming strategy to enhance fans\u2019 engagement - CASE STUDY - FR - SuperAwesome<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.superawesome.com\/how-leading-toy-brand-is-creating-a-global-gaming-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a leading toy brand created a global gaming strategy to enhance fans\u2019 engagement - CASE STUDY - FR - SuperAwesome\" \/>\n<meta property=\"og:description\" content=\"Pour cr\u00e9er le buzz au sein de sa communaut\u00e9 virtuelle existante, la marque a utilis\u00e9 un groupe PopJam, une premi\u00e8re sur le march\u00e9 : les fans disposaient d’un forum d\u00e9di\u00e9 pour \u00e9changer sur leur passion commune pour le jouet. 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