{"id":17103,"date":"2023-12-22T22:10:24","date_gmt":"2023-12-22T22:10:24","guid":{"rendered":"https:\/\/www.superawesome.com\/?page_id=17103"},"modified":"2024-01-09T04:16:49","modified_gmt":"2024-01-09T04:16:49","slug":"the-path-to-toy-sales-success","status":"publish","type":"page","link":"https:\/\/www.superawesome.com\/fr\/the-path-to-toy-sales-success\/","title":{"rendered":"The Path to Toy Sales Success &#8211; FR"},"content":{"rendered":"<\/div><!-- container -->\n\n<section class=\"block-image-content has-parallax block-image-content-full-width block-image-content-inversed inversed-full-width   \">\n\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-lg-4 image-content-container slideindown\">\n                              <figure class=\"image image-full-width-container image-as-bg\">\n          <img decoding=\"async\" class=\"style-jpg\" src=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2023\/12\/Toyfair_LP-banner.jpg\" alt=\"Toyfair_LP-banner\">\n        <\/figure>\n            <\/div>\n\n      <div class=\"col-lg-8 slideindown\">\n        <div class=\"content\">\n                      <h3 class=\"h1\">La voie vers le succ\u00e8s des ventes de jouet en France<\/h3>\n          \n          \n          <p><b>Des strat\u00e9gies gagnantes<\/b> pour les marques de jouets dans un contexte \u00e9conomique difficile<\/p>\n\n\n          \n                <a href=\"#infographic\" class=\"btn btn-primary \" target=\"_self\">\n      T\u00e9l\u00e9chargez l\u2019infographie\n    <\/a>\n  \n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div><!-- container -->\n    <div class=\"image-content-parallax parallax__header\" style=\"background-image: url(https:\/\/www.superawesome.com\/wp-content\/uploads\/2023\/12\/Toyfair_LP-banner.jpg);\"><\/div>\n  <\/section>\n\n<div class=\"container\">\n\n\n\n<section class=\"block-image-content  mt-96  \" >\n\n  \n  \n  <div class=\"row \">\n    <div class=\"col-md-6 slideinright image-container \">\n                                              <figure class=\"image\">\n          <img decoding=\"async\" src=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2023\/12\/Toyfair_LP_image-01.png\" alt=\"Toyfair_LP_image-01\">\n        <\/figure>\n                  <\/div>\n\n    <div class=\"col-md-6 slideinleft content-container\">\n      <div class=\"content\">\n                  <h3 class=\"h1\">D\u00e9couvrez comment les enfants sont le moteur des ventes de jouets d&rsquo;aujourd&rsquo;hui <\/h3>\n        \n        \n        <p><span style=\"font-weight: 400;\">Les enfants refa\u00e7onnent le march\u00e9 du jouet et les marques ne peuvent se permettre de l\u2019ignorer. Notre nouvelle infographie vous aidera \u00e0 interagir avec eux de la fa\u00e7on qu&rsquo;ils pr\u00e9f\u00e8rent, en toute s\u00e9curit\u00e9 et en respectant les normes de protection de leur vie priv\u00e9e.<br \/>\n<\/span><\/p>\n\n\n        \n              <a href=\"#infographic\" class=\"btn btn-primary \" target=\"_self\">\n      T\u00e9l\u00e9chargez l\u2019infographie \n    <\/a>\n  \n      <\/div>\n    <\/div>\n  <\/div>\n  \n<\/section>\n\n\n\n\n<\/div><!-- container -->\n<div class=\"container icon-cards-container\">\n<section class=\"block-icon-cards 3 mt-96  slideindownnomobile\">\n    <h2>Points clefs:<\/h2>    \n        <div class=\"cards slideindownnomobile\">\n            <div class=\"card \">\n                    <figure class=\"card-icon\" style=\"max-width:190px\">\n                <img decoding=\"async\" class=\"style-\" src=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2023\/12\/Toyfair_LP_Icons-gift.png\" alt=\"Toyfair_LP_Icons-gift\">\n            <\/figure>\n                            <p class=\"card-text\"><b>Il est important de toucher directement les enfants, qui ont une influence significative dans les achats familiaux.<\/b> Leur influence augmente de 10 % d&rsquo;une ann\u00e9e sur l&rsquo;autre. 94% des parents ach\u00e8tent des jouets en fonction des souhaits exprim\u00e9s par leurs enfants.\r\n<\/p>\n                <\/div>\n            <div class=\"card \">\n                    <figure class=\"card-icon\" style=\"max-width:190px\">\n                <img decoding=\"async\" class=\"style-\" src=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2023\/12\/Toyfair_LP_Icons-toy.png\" alt=\"Toyfair_LP_Icons-toy\">\n            <\/figure>\n                            <p class=\"card-text\"><b>D\u00e9couvrez l&rsquo;importance des jouets pour la famille.<\/b> Les jouets figurent parmi les cinq articles les plus fr\u00e9quemment achet\u00e9s par les m\u00e9nages, aux c\u00f4t\u00e9s de produits de premi\u00e8re n\u00e9cessit\u00e9 comme les provisions et les v\u00eatements, et sont m\u00eame plus haut dans la liste que les produits d\u2019hygi\u00e8ne personnelle.\r\n<\/p>\n                <\/div>\n            <div class=\"card \">\n                    <figure class=\"card-icon\" style=\"max-width:190px\">\n                <img decoding=\"async\" class=\"style-\" src=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2023\/12\/Toyfair_LP_Icons-Awesomeads_purple.png\" alt=\"Toyfair_LP_Icons-Awesomeads_purple\">\n            <\/figure>\n                            <p class=\"card-text\"><b>Maximisez votre impact gr\u00e2ce \u00e0 des plateformes et des strat\u00e9gies publicitaires qui ont fait leurs preuves.<\/b> Apprenez \u00e0 mettre en valeur votre jouet sur les plateformes o\u00f9 les enfants ont le plus d\u2019interactions, et d\u00e9couvrez comment les campagnes de SuperAwesome ont permis de doubler les ventes de jouets.\r\n<\/p>\n                <\/div>\n        <\/div><!-- .cards -->\n    <\/section>\n<\/div><!-- container -->\n<div class=\"container\">\n\n\n<p class=\"has-text-align-center\">De la compr\u00e9hension de l\u2019influence des enfants sur les achats de leurs parents \u00e0 l&rsquo;exploitation des plateformes publicitaires les plus efficaces, cette infographie est votre guide pour r\u00e9ussir sur le march\u00e9 du jouet en 2024 !<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"#infographic\">T\u00e9l\u00e9chargez l\u2019Infographie&nbsp;<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" id=\"infographic\"><strong><strong>D\u00e9couvrez les m\u00e9thodes de SuperAwesome qui ont fait leurs preuves pour interagir avec les enfants et stimuler les ventes de jouets ! T\u00e9l\u00e9chargez notre infographie gratuite d\u00e8s maintenant.<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5009836,\n\t\t\t\t\t\t\t\t\tformId: \"ad09495b-5541-4200-9b27-d6f05e4235bd\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1775466470000-5756462593\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1775466470000-5756462593\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>De la compr\u00e9hension de l\u2019influence des enfants sur les achats de leurs parents \u00e0 l&rsquo;exploitation des plateformes publicitaires les plus efficaces, cette infographie est votre guide pour r\u00e9ussir sur le march\u00e9 du jouet en 2024 ! D\u00e9couvrez les m\u00e9thodes de SuperAwesome qui ont fait leurs preuves pour interagir avec les enfants et stimuler les ventes [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":17121,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-17103","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"spotify_url":"","amazon_music_url":"","sound_cloud_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La voie vers le succ\u00e8s des ventes de jouet en France<\/title>\n<meta name=\"description\" content=\"Des strat\u00e9gies gagnantes pour les marques de jouets dans un contexte \u00e9conomique difficile\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.superawesome.com\/fr\/the-path-to-toy-sales-success\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La voie vers le succ\u00e8s des ventes de jouet en France\" \/>\n<meta property=\"og:description\" content=\"Des strat\u00e9gies gagnantes pour les marques de jouets dans un contexte \u00e9conomique difficile\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.superawesome.com\/fr\/the-path-to-toy-sales-success\/\" \/>\n<meta property=\"og:site_name\" content=\"SuperAwesome\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T04:16:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2024\/01\/toy-sales-fr.png\" \/>\n\t<meta property=\"og:image:width\" content=\"678\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"La voie vers le succ\u00e8s des ventes de jouet en France\" \/>\n<meta name=\"twitter:description\" content=\"Des strat\u00e9gies gagnantes pour les marques de jouets dans un contexte \u00e9conomique difficile\" \/>\n<meta name=\"twitter:site\" content=\"@GoSuperAwesome\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.superawesome.com\/fr\/the-path-to-toy-sales-success\/\",\"url\":\"https:\/\/www.superawesome.com\/fr\/the-path-to-toy-sales-success\/\",\"name\":\"La voie vers le succ\u00e8s des ventes de jouet en France\",\"isPartOf\":{\"@id\":\"https:\/\/www.superawesome.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.superawesome.com\/fr\/the-path-to-toy-sales-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.superawesome.com\/fr\/the-path-to-toy-sales-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2024\/01\/toy-sales-fr.png\",\"datePublished\":\"2023-12-22T22:10:24+00:00\",\"dateModified\":\"2024-01-09T04:16:49+00:00\",\"description\":\"Des strat\u00e9gies gagnantes pour les marques de jouets dans un contexte \u00e9conomique difficile\",\"breadcrumb\":{\"@id\":\"https:\/\/www.superawesome.com\/fr\/the-path-to-toy-sales-success\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.superawesome.com\/fr\/the-path-to-toy-sales-success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.superawesome.com\/fr\/the-path-to-toy-sales-success\/#primaryimage\",\"url\":\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2024\/01\/toy-sales-fr.png\",\"contentUrl\":\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2024\/01\/toy-sales-fr.png\",\"width\":678,\"height\":681},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.superawesome.com\/fr\/the-path-to-toy-sales-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.superawesome.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Path to Toy Sales Success &#8211; 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