{"id":15464,"date":"2022-05-17T12:35:23","date_gmt":"2022-05-17T12:35:23","guid":{"rendered":"https:\/\/www.superawesome.com\/?page_id=15464"},"modified":"2022-09-30T11:15:58","modified_gmt":"2022-09-30T11:15:58","slug":"wie-marken-im-metaversum-gezielt-junge-zielgruppen-erreichen-konnen","status":"publish","type":"page","link":"https:\/\/www.superawesome.com\/de\/wie-marken-im-metaversum-gezielt-junge-zielgruppen-erreichen-konnen\/","title":{"rendered":"Wie Marken im Metaversum gezielt junge Zielgruppen erreichen k\u00f6nnen &#8211; German brands in the metaverse report"},"content":{"rendered":"<\/div><!-- container -->\n\n<section class=\"block-image-content has-parallax block-image-content-full-width block-image-content-inversed inversed-full-width   \">\n\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col-lg-4 image-content-container slideindown\">\n                              <figure class=\"image image-full-width-container image-as-bg\">\n          <img decoding=\"async\" class=\"style-jpg\" src=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2022\/09\/SA_Website_Reports_Banner11c.jpg\" alt=\"SA_Website_Reports_Banner11c\">\n        <\/figure>\n            <\/div>\n\n      <div class=\"col-lg-8 slideindown\">\n        <div class=\"content\">\n                      <h3 class=\"h1\">Wie Marken im Metaversum gezielt junge Zielgruppen erreichen k\u00f6nnen<\/h3>\n          \n          \n          \n\n          \n                <a href=\"#streaming\" class=\"btn btn-primary \" target=\"_self\">\n      Jetzt herunterladen\n    <\/a>\n  \n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div><!-- container -->\n    <div class=\"image-content-parallax parallax__header\" style=\"background-image: url(https:\/\/www.superawesome.com\/wp-content\/uploads\/2022\/09\/SA_Website_Reports_Banner11c.jpg);\"><\/div>\n  <\/section>\n\n<div class=\"container\">\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"has-text-align-center has-black-color has-text-color wp-block-heading\"><strong><strong><strong><strong><strong><strong>90&nbsp;% der jungen Zielgruppen sehen sich selbst als Gamer. Eine solide Metaversum-Strategie ist wichtig, um bei der nachfolgenden Generation Interesse zu wecken.<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center\">Um zu verstehen, wie sich das Metaversum entwickelt, m\u00fcssen Marken aufmerksam verfolgen, wie junge Menschen Gaming-Plattformen nutzen.<\/p>\n\n\n\n\n<section class=\"block-cta  \">\n  <h2 class=\"medium\"><\/h2>\n\n        <a id=\"cta-btn\" href=\"#\" class=\"btn btn-primary\" target=\"_self\">\n      Jetzt herunterladen\n    <\/a>\n  \n\n      <div data-contact-form class=\"contact-form-hubspot\">\n              <!--[if lte IE 8]>\n        <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n        <![endif]-->\n        <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n      \n      <script>\n        hbspt.forms.create({\n          portalId: \"5009836\",\n          formId: \"af26dd75-1bcc-4ec5-a9e1-e428befb8253\",\n          onFormSubmit: function(){\n            setTimeout(function(){\n              var $thankYou = $('#contact-form-hubspot-thank-you');\n              $thankYou.show();\n              $thankYou.parents().find('.block-cta').first().find('h2').remove();\n            }, 100 );\n          }\n        });\n      <\/script>\n      <div id=\"contact-form-hubspot-thank-you\" class=\"contact-form-hubspot-thank-you\" style=\"display:none\">\n        \n      <\/div>\n    <\/div>\n  \n<\/section>\n<\/div><\/div>\n\n\n\n<section class=\"block-who-we-are block-who-we-are-inverted mt-96 \">\n  <svg class=\"who-we-are-shapes\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"992.891\" height=\"692.306\" viewBox=\"0 0 1002.891 716.306\">\n    <path class=\"s1\" id=\"Path_317\" data-name=\"Path 317\" d=\"M346.445,0C537.782,0,692.89,154.885,692.89,345.945S537.782,691.89,346.445,691.89,0,537.005,0,345.945,155.109,0,346.445,0Z\" transform=\"translate(0 0.416)\" fill=\"#256eff\" opacity=\"0.05\" style=\"mix-blend-mode: multiply;isolation: isolate\"\/>\n    <ellipse class=\"s2\" id=\"Ellipse_116\" data-name=\"Ellipse 116\" cx=\"44.871\" cy=\"45.371\" rx=\"44.871\" ry=\"45.371\" transform=\"translate(903.148 454.617)\" fill=\"#256eff\" opacity=\"0.1\" style=\"mix-blend-mode: multiply;isolation: isolate\"\/>\n    <circle class=\"s3\" id=\"Ellipse_118\" data-name=\"Ellipse 118\" cx=\"21.371\" cy=\"21.371\" r=\"21.371\" transform=\"translate(850.148 531.617)\" fill=\"#256eff\" opacity=\"0.2\" style=\"mix-blend-mode: multiply;isolation: isolate\"\/>\n    <circle class=\"s4\" id=\"Ellipse_117\" data-name=\"Ellipse 117\" cx=\"71.445\" cy=\"71.445\" r=\"71.445\" transform=\"translate(450)\" fill=\"#256eff\" opacity=\"0.1\" style=\"mix-blend-mode: multiply;isolation: isolate\"\/>\n  <\/svg>\n  <div class=\"row\">\n    <div class=\"col-md-6\">\n    \n          <figure class=\"image\">\n        <img loading=\"lazy\" decoding=\"async\" class=\"style-svg illos\" src=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2022\/08\/SA_2022_Images_Wide4-1.png\" alt=\"SA_2022_Images_Wide4\" width=\"1020\" height=\"561\">\n      <\/figure>\n    <\/div>\n\n    <div class=\"col-md-5 slideinright\">\n      <h1>Wie k\u00f6nnen Marken im Metaversum gezielt junge Zielgruppen erreichen? <\/h1>\n\n      <div class=\"content\">\n        \n        <p>52 % des jungen Publikums in Deutschland w\u00fcrden mit ihren Freunden \u00fcber eine Marke sprechen, wenn sie in einem Spiel etwas macht, das sie cool finden. <\/p>\n<p>Weil viele Jugendliche gleichzeitig mit Freunden chatten und Spiele spielen, k\u00f6nnen Marken diese Formen der digitalen Kommunikation ideal f\u00fcr die Steigerung ihrer Markenbekanntheit nutzen. <\/p>\n\n\n              <a href=\"#streaming\" class=\"btn btn-primary \" target=\"_self\">\n      Jetzt herunterladen\n    <\/a>\n  \n      <\/div>\n    <\/div>\n  <\/div>\n\n  <\/section>\n\n\n<\/div><!-- container -->\n<div class=\"container icon-cards-container\">\n<section class=\"block-icon-cards 3 mt-96  slideindownnomobile\">\n    <h2>Wussten Sie schon? <\/h2>    \n        <div class=\"cards slideindownnomobile\">\n            <div class=\"card card-hover-state  text-centered\">\n                    <figure class=\"card-icon\" style=\"max-width:190px\">\n                <img decoding=\"async\" class=\"style-\" src=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2022\/05\/Asset-57-1.png\" alt=\"Asset 57 (1)\">\n            <\/figure>\n                            <p class=\"card-text\"><b>58 %<\/b> der deutschen Jugendlichen (13\u201316 Jahre), die auf Plattformen wie Minecraft und Roblox Spiele spielen, chatten gleichzeitig mit Freunden. <\/p>\n                <\/div>\n            <div class=\"card card-hover-state  text-centered\">\n                    <figure class=\"card-icon\" style=\"max-width:190px\">\n                <img decoding=\"async\" class=\"style-\" src=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2022\/05\/Asset-34.png\" alt=\"Asset 34\">\n            <\/figure>\n                            <p class=\"card-text\"><b>55 %<\/b> der jungen deutschen Zielgruppen spielen im sich entwickelnden Metaversum genauso oft mit Freunden wie allein. <\/p>\n                <\/div>\n            <div class=\"card card-hover-state  text-centered\">\n                    <figure class=\"card-icon\" style=\"max-width:190px\">\n                <img decoding=\"async\" class=\"style-\" src=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2022\/05\/Asset-61.png\" alt=\"Asset 61\">\n            <\/figure>\n                            <p class=\"card-text\">Mit zunehmendem Alter der Zielgruppen steigt die Bedeutung <b>sozialer Kontakte<\/b>, und es werden immer mehr Bestandteile ihres Metaversums genutzt. <\/p>\n                <\/div>\n        <\/div><!-- .cards -->\n    <\/section>\n<\/div><!-- container -->\n<div class=\"container\">\n\n\n<a name=\"streaming\"><\/a>\n\n\n<\/div><!-- container -->\n<section class=\"block-form-section  \">\n    <!--<div class=\"landing-page-footer-overlay\"><\/div>-->\n    <div class=\"white-wave-container\">  <svg class=\"white-wave\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"1440\" height=\"179.998\" viewBox=\"0 0 1440 179.998\" preserveAspectRatio=\"xMidYMin slice\">\n    <path id=\"Path_253\" data-name=\"Path 253\" d=\"M-10134-8953.136s213.4-152.329,705.237-36.585a1544.164,1544.164,0,0,0,188.446,32.521c372.052,40.063,546.316-65.936,546.316-65.936v170h-1440Z\" transform=\"translate(10134.002 9033.134)\" fill=\"#fff\"\/>\n  <\/svg>\n<\/div>\n    <div class=\"banner-inner has-wavy-separator\">\n            <img decoding=\"async\" class=\"lp-icon slideindown\" src=\"https:\/\/www.superawesome.com\/wp-content\/uploads\/2021\/04\/downloadIcon.svg\" alt=\"Download\">\n            <div class=\"row form-content\">\n            <div class=\"col-lg-6 content-section slideindown\">\n                <h2><b>Laden Sie unseren Bericht zur Erstellung von kinder- und jugendspezifischen Markeninhalten f\u00fcr das Metaversum herunter<\/b><\/h2>\n<p>\u00a0<\/p>\n\n            <\/div>\n            <div class=\"col-lg-6 slideindown\">\n              <div data-contact-form class=\"contact-form-landing-page\">\n              \n              <script>\n              \n                hbspt.forms.create({\n                  portalId: \"5009836\",\n                  formId: \"af26dd75-1bcc-4ec5-a9e1-e428befb8253\",\n                  onFormSubmit: function(){\n                    setTimeout(function(){\n                      var $thankYou = $('#contact-form-hubspot-thank-you');\n                      $thankYou.show();\n                      $thankYou.parents().find('.block-cta').first().find('h2').remove();\n                    }, 100 );\n                  }\n                });\n              <\/script>\n              <div id=\"contact-form-hubspot-thank-you\" class=\"contact-form-hubspot-thank-you\" style=\"display:none\">\n                \n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>90&nbsp;% der jungen Zielgruppen sehen sich selbst als Gamer. Eine solide Metaversum-Strategie ist wichtig, um bei der nachfolgenden Generation Interesse zu wecken. Um zu verstehen, wie sich das Metaversum entwickelt, m\u00fcssen Marken aufmerksam verfolgen, wie junge Menschen Gaming-Plattformen nutzen.<\/p>\n","protected":false},"author":91,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-15464","page","type-page","status-publish","hentry"],"acf":{"spotify_url":"","amazon_music_url":"","sound_cloud_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie Marken im Metaversum gezielt junge Zielgruppen erreichen k\u00f6nnen - German brands in the metaverse report - SuperAwesome<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.superawesome.com\/metaverse-report-dach\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Marken im Metaversum gezielt junge Zielgruppen erreichen k\u00f6nnen - German brands in the metaverse report - SuperAwesome\" \/>\n<meta property=\"og:description\" content=\"90&nbsp;% der jungen Zielgruppen sehen sich selbst als Gamer. 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