Although short in duration, Covid-19’s impact will shape a generation of kids. 

This detailed report examines how Covid has altered the day for 6-16yr olds, from the moment they wake until the time they go to sleep. Although we were expecting to see some pattern disruption, the data indicates a surprisingly high level of lasting behavioral change: meet Generation C.

Download this groundbreaking report to understand:

  • How daily routines have changed for 6-16yr olds 
  • Which trends are temporary and which ones are here to stay
  • How to tailor your marketing strategy to respond to Generation C
  • How routines will adjust post-lockdown and back-to-school

You can download your free copy of this SuperAwesome report here