Technology

Women in Tech: An interview with Atena Saadati, Engineering Lead

At SuperAwesome, we’re committed to ensuring that team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome - from engineers to product managers to everything in between.  Atena studied software engineering at university, and began work as a software engineer after her fourth year. Two years after joining SuperAwesome, she became the Engineering Lead for one of our biggest products, AwesomeAds, the only ad platform built for the global kids industry.  Here, she talks about how her career has evolved within SuperAwesome, and what she does to make the internet safer for kids.  Read More

Women in Tech: An interview with Jess Whatson, Senior Market Strategy Manager

At SuperAwesome, we’re committed to ensuring team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome - from engineers to product managers to everything in between.  Jess Whatson joined SuperAwesome as Sales Support in 2016. Her passion for data analysis and the kids digital ecosystem as a whole as led her to her current position, leading  our Market Strategy team across EMEA.  Here, she talks about how her career has evolved within SuperAwesome, and what she does to make the internet safer for kids.  Read More

VivaTech 2019: How kids are disrupting the internet’s biggest companies

By the time a child is 13, advertising platforms designed for adults will have captured over 72 million pieces of data on them, sharing that personal information with hundreds of other companies. Fundamentally, children are using an internet which was never designed for them. CEO Dylan Collins took to the stage at VivaTech earlier this year to talk about why the solution to this problem isn't coming from Silicon Valley... Read More

Designing efficient data transactions under GDPR

Data is a currency. Before May 2018, users — who provide or create this data in the first place — were secondary to this economy. The Data Protection Act gave the public recourse, but very little transparency, and there was little understanding of the value of the data they were giving away daily. GDPR has put power in the hands of the users, and many companies have yet to understand that they need to explain exactly what their users are getting, at what costs, and why they should trust them, before they hand over their valuable data. Read More

Enabling COPPA-compliant programmatic advertising through our KidSafe Filter

The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for… Read More