Research

Where will kids be shopping for clothes in 2019?

Gone are the days where parents made all the decisions about what their families wore. With kids spending more and more time online, interacting both with brands and with their peers, what they wear and where it’s from is an important part of how they present themselves. Kids of this generation also have a much greater degree of digital financial independence, thanks to apps like Go Henry, and so digital spending no longer necessarily comes directly through the parents. Read More

What did kids get for Christmas? Clothes, tablets, and lots of money

In SuperAwesome’s Christmas Present Survey, run during the first week of January, money (of pretty high value) was the most common gift for kids, while those unwrapping tablets or eReaders on Christmas Day outnumbered their friends getting Smartphones.   Cash 60% of the children we asked (ranging… Read More