PopJam

Emojis, safety tips and 100s of kids: the PopJam UK roadshow

Last week (UK half term), our PopJam team hit the road to meet hundreds of kids and their families. First up was Kidtropolis in London, a fun-packed family event featuring a plethora of activities and entertainment from kids’ favourite brands and personalities. Later in the week, the journey continued to the Digital Kids Show in Manchester, a separate event focussed on pure digital education, gaming and featuring some very special YouTuber guests.  Read More

How book publishers are engaging the most disruptive generation yet

Brand experiences for kids come in all shapes and sizes, and we have witnessed some fantastic examples in recent months, where more and more brands and content owners are moving their IP on to digital. Some of the most exciting and innovative campaigns we see have arisen from a particularly traditional sector: book publishers. In this blog series, we’re going to highlight some of the ways that book publishers are not only engaging with the centennial audience, but creating whole multi-media worlds they can explore. But first, some context… Read More

PopJam now reaches over 1 MILLION kids in the UK

NEWSFLASH: 1) PopJam smashed through the 1 million user level last week, now reaching over 30% of 8-12 kids in the UK. 2) PopJam isn’t just about awesome kids brands anymore. Read on to find out how it has become the default safe-social channel for YouTubers to engage with their under-13 audiences.  Read More

Recap: Our first PopJam for Brands day

We held our very first PopJam for Brands day in London last week (at a private bowling alley). It was our first opportunity to properly showcase how some of our PopJam partners are using the content-sharing app to reach the 7-13 audience across the UK. It also allowed us to showcase our rather delicious (and limited edition) PopJam marshmallows, which were popular enough to justify their own event. Read More