In case you didn’t know, our ad server, AwesomeAds, is THE leading kid-safe, COPPA compliant ad platform used by publishers and advertisers all over the world. Read More
YouTube is rapidly becoming integral to kids’ lives. Looking beyond just video-on-demand consumption, YouTube is becoming paramount to the way that kids create, learn and share. SuperAwesome’s Insights Team have been following this growing phenomenon. Here is an overview of our discoveries to date. Read More
Last month, we were pleased to announce the latest version of our kid-safe ad server, AwesomeAds. Already supporting iOS, Android, Flash and open web, we now add two more strings to our bow… Unity and Oculus! Read More
The Sochi Winter Olympics are now over, and the collective statement on behalf of its UK viewers might read "came for the controversy, stayed for the curling." But what about younger viewers? We asked the 8-16 year olds on our panel all about the Winter Olympics. This is what we found out: Read More
In SuperAwesome’s Christmas Present Survey, run during the first week of January, money (of pretty high value) was the most common gift for kids, while those unwrapping tablets or eReaders on Christmas Day outnumbered their friends getting Smartphones. Cash 60% of the children we asked (ranging… Read More
SuperAwesome, the UK’s biggest kids and teens marketing platform, revealed some surprising data about what retailers should expect this Christmas from the current generation of kids. SuperAwesome Research and Innovation (formerly Swapit Research) is used by many of the UK’s top toy and FMCG brands to track changing habits… Read More
Mobile advertising is set to explode in the next few years and in the UK alone, mobile advertising spend is expected to reach £1bn in 2013. It’s unclear what proportion of this is spent on the kids and teen market, however based on the evidence of recent survey we… Read More
As Internet speed has improved over the past couple of years so too has the number of those watching television on ‘On Demand’. On Demand has allowed viewers to catch up and watch their favourite programmes when it suits them and 58% of 8-16 year olds now watch… Read More
It’s been just over 2 years since Apple released the iPad and in that time the Tablet market has exploded with a variety of different products. The latest findings from our Youthscape Q2 report shows tablet ownership for kids and teens (8-16 years old) in the UK continues to… Read More