The importance of automated code testing
One of our awesome full stack developers explains the benefits and the best methods of automated code testing, helping to create bug free products millions of people can enjoy. Read More
Kidtech
Meet our latest KidAware-certified agency: Mindshare US
As the company at the forefront of safe kids digital engagement globally, it's part of our mission to ensure all the agencies and brands we work with are fully equipped to navigate the compliance, regulation and industry standards of the digital kids landscape. This is why we launched the KidAware certification program for agencies and brands. Read More
Tutorial: Setting up a Vagrant dev environment with a script in OS X
Vagrant is a fantastic development tool: however, when we started developing our ad server AwesomeAds, it started to become a problem. Read More
Announcing KidAware: The industry’s digital marketing certification program
As the company at the forefront of safe kids digital marketing globally, we are constantly asked by our clients for advice and guidance. In a digital landscape which is constantly changing, the challenges for brands and agencies to both safely and effectively reach the under-13 audience has never been greater. This is why we are pleased to announce our KidAware program: to help the industry achieve the best possible standards in digital kids marketing. Read More
Bee7 and SuperAwesome partner to bring kid-safe CPI advertising to the mobile gaming industry
In case you didn’t know, our ad server, AwesomeAds, is THE leading kid-safe, COPPA compliant ad platform used by publishers and advertisers all over the world. Read More
YouTube: a necessity for kids
YouTube is rapidly becoming integral to kids’ lives. Looking beyond just video-on-demand consumption, YouTube is becoming paramount to the way that kids create, learn and share. SuperAwesome’s Insights Team have been following this growing phenomenon. Here is an overview of our discoveries to date. Read More
SuperAwesome launches kid-safe advertising for Unity and Oculus!
Last month, we were pleased to announce the latest version of our kid-safe ad server, AwesomeAds. Already supporting iOS, Android, Flash and open web, we now add two more strings to our bow… Unity and Oculus! Read More
Kids loved getting into the Winter Olympics spirit (but the Summer ones are still much better)
The Sochi Winter Olympics are now over, and the collective statement on behalf of its UK viewers might read "came for the controversy, stayed for the curling." But what about younger viewers? We asked the 8-16 year olds on our panel all about the Winter Olympics. This is what we found out: Read More
What did kids get for Christmas? Clothes, tablets, and lots of money
In SuperAwesome’s Christmas Present Survey, run during the first week of January, money (of pretty high value) was the most common gift for kids, while those unwrapping tablets or eReaders on Christmas Day outnumbered their friends getting Smartphones. Cash 60% of the children we asked (ranging… Read More
SuperAwesome Research Shows Mobile and Tablet To Dominate Christmas Games Market For Kids
SuperAwesome, the UK’s biggest kids and teens marketing platform, revealed some surprising data about what retailers should expect this Christmas from the current generation of kids. SuperAwesome Research and Innovation (formerly Swapit Research) is used by many of the UK’s top toy and FMCG brands to track changing habits… Read More