Kids Trends

Q2 2019 Kids Trends: VSCO Girls, TikTok Challenges, Old Town Road and collectibles

Scrunchies are back, TikTok dance challenges are now YouTube entertainment, and Old Town Road is your new favourite song. Through PopJam, our kid-safe content sharing platform, we constantly keep an eye on the latest kids trends. We don’t collect data from PopJammers, but we do watch what the community is interested in. You can check out out our report for Q1 Kids Trends here and our blog on Gacha and Dollify here. Luckily, Momo has disappeared, but memes, magic and Gacha still remain incredibly popular among the under-13 audience.  Read More

Children will influence over $21B in US back-to-school spending

Generation Alpha are the new focus for marketers world-wide, with kids born in 2010 or later exerting a powerful influence on household spending. In a recent survey by Hotwire 81% of parents in the US reported that the opinions of their children played a significant role in their spending, particularly when it came to tech. Generation Alpha are influencing household decisions all year round - but never more so than during the all-important back-to-school period. Read More

Kids’ Trends of Q3 2018: Baby Shark, Gacha, Fortnite and memes…

At the start of this year we asked PopJammers about their trend predictions for 2018 and have followed each quarter to see how accurate they were. Slime, squishies, unicorns and iPhones have been huge this year. Fidget spinners didn’t last the year and no one saw Fortnite coming, but as usual the experts on kids (the kids themselves) were pretty spot on. Read More

Dance Moves and Horror Games: The top kids’ trends of Q2 2018

At the start of this year we shared Kids’ Trend Predictions for 2018 from the 7-12 audience of our kid-safe PopJam platform. They said 2018 would be the year of slime, unicorns, fidget spinners, squishies and iPhones. They weren’t wrong. At the end of Q1 we checked back in with the PopJammers to see what was trending, and the Floss dance, Fortnite, Roblox, slime and squishies topped the charts. Now, heading into the latter half of 2018, we’re seeing new trends, as well as some brand-new takes on their existing faves... Read More