Kids Trends

The biggest kids trends for 2020

Every year we ask PopJammers (AKA the experts) to predict kids trends for the following year. Here’s what we can look forward to in 2020… Christmas is a time for tradition, and one of our favourites is asking the kids on PopJam, our moderated content-sharing platform, what they think the big trends will be for the next year. PopJam gives kids a safe digital space to share their thoughts, without sharing their data or personal info. For 2019, PopJammers predicted big things for Fortnite, TikTok and YouTube, but also squishies, phones (particularly the new iPhone), unicorns, the Nintendo Switch, LOL Surprise!, Stranger Things and money. All of these have been big, although squishies and unicorns have definitely been fading away. But being tangible Christmas gifts (and family members catching on late to some trends) may resurrect them. PopJam’s top predictions for kids trends for 2020 are: Read More

Q3 2019 Kids Trends: VSCO girls v E-girls and Fortnite freak outs!

VSCO girls are the biggest key trend of Q3, but will they be replaced by E-girls? Plus, the end of Fortnite Chapter One worried gamers with a big stunt. Every quarter, we look at what’s trending in the kids space and we do this by asking the experts - actual children. We asked kids on PopJam, our safe content-sharing platform, their thoughts on a range of subjects. We don’t collect any data on PopJammers, but we do compile the most-mentioned answers to identify the top trends.  Read More

Q2 2019 Kids Trends: VSCO Girls, TikTok Challenges, Old Town Road and collectibles

Scrunchies are back, TikTok dance challenges are now YouTube entertainment, and Old Town Road is your new favourite song. Through PopJam, our kid-safe content sharing platform, we constantly keep an eye on the latest kids trends. We don’t collect data from PopJammers, but we do watch what the community is interested in. You can check out out our report for Q1 Kids Trends here and our blog on Gacha and Dollify here. Luckily, Momo has disappeared, but memes, magic and Gacha still remain incredibly popular among the under-13 audience.  Read More

Children will influence over $21B in US back-to-school spending

Generation Alpha are the new focus for marketers world-wide, with kids born in 2010 or later exerting a powerful influence on household spending. In a recent survey by Hotwire 81% of parents in the US reported that the opinions of their children played a significant role in their spending, particularly when it came to tech. Generation Alpha are influencing household decisions all year round - but never more so than during the all-important back-to-school period. Read More

Kids’ Trends of Q3 2018: Baby Shark, Gacha, Fortnite and memes…

At the start of this year we asked PopJammers about their trend predictions for 2018 and have followed each quarter to see how accurate they were. Slime, squishies, unicorns and iPhones have been huge this year. Fidget spinners didn’t last the year and no one saw Fortnite coming, but as usual the experts on kids (the kids themselves) were pretty spot on. Read More

Dance Moves and Horror Games: The top kids’ trends of Q2 2018

At the start of this year we shared Kids’ Trend Predictions for 2018 from the 7-12 audience of our kid-safe PopJam platform. They said 2018 would be the year of slime, unicorns, fidget spinners, squishies and iPhones. They weren’t wrong. At the end of Q1 we checked back in with the PopJammers to see what was trending, and the Floss dance, Fortnite, Roblox, slime and squishies topped the charts. Now, heading into the latter half of 2018, we’re seeing new trends, as well as some brand-new takes on their existing faves... Read More