Industry News

Everything brands and creators need to know about YouTube’s new policy on kids

Last week the internet broke. Or you would have thought so, given the cacophony of voices alleging a government conspiracy to remove kids from YouTube.  Well, not quite. But last week was a key milestone in the enforcement of existing kids’ data privacy laws. And the changes YouTube is making will impact how brands engage with kids, and how kids’ content is funded.  Read More

10 kids digital media predictions for 2020 (and what to do about them)

1. A major consumer platform gets fined for kids data privacy breach in Europe under GDPR-K In September, YouTube was fined $170m by the FTC for allowing kids personal data to be collected in a breach of the US COPPA law. Europe has a similar (but stricter) law called GDPR-K, which has the same protections but defines a child as up to the age of 16 in many countries (e.g. Germany, Ireland).  There is currently an active investigation which has the potential to be magnitudinally more consequential than the COPPA decision.  Getting ahead: historically, brands have taken a practical approach to privacy, often rolling out global operating standards ahead of legislation. You should be planning for 16 as the de facto age of digital consent for privacy/contextual. Read More

#Kidtech Episode 18: Darran Garnham, CEO of MTW Toys

In Episode 18 of #Kidtech, Darran Garnham, CEO of MTW Toys, Europe’s main distributor of Thinkway toys, joins SuperAwesome CEO Dylan Collins in London to discuss entertainment licensing, digital and physical toys, his angel investment in Calm and some of the history behind Mind Candy. A wide-ranging conversation covering the past, present and future of the kids sector. Read More