Industry News

Every company is a kids brand now…

Almost half the world’s children are now at home, potentially for the next six months. This is a short term phenomenon which will have lasting consequences. Our mission is making the internet safer for kids but today we all have a responsibility to step forward and help parents. Every consumer-facing product and service is now a kids and family company. Read More

Announcing #Kidtech Season Two

In 2019 we launched #Kidtech, the podcast that goes behind the scenes with the people and companies influencing the digital kids sector.  Season One featured a series of incredible guests across many different areas of the kidtech sphere. You can take a glance back at some of Season One’s highlights… Read More

Everything brands and creators need to know about YouTube’s new policy on kids

Last week the internet broke. Or you would have thought so, given the cacophony of voices alleging a government conspiracy to remove kids from YouTube.  Well, not quite. But last week was a key milestone in the enforcement of existing kids’ data privacy laws. And the changes YouTube is making will impact how brands engage with kids, and how kids’ content is funded.  Read More

10 kids digital media predictions for 2020 (and what to do about them)

1. A major consumer platform gets fined for kids data privacy breach in Europe under GDPR-K In September, YouTube was fined $170m by the FTC for allowing kids personal data to be collected in a breach of the US COPPA law. Europe has a similar (but stricter) law called GDPR-K, which has the same protections but defines a child as up to the age of 16 in many countries (e.g. Germany, Ireland).  There is currently an active investigation which has the potential to be magnitudinally more consequential than the COPPA decision.  Getting ahead: historically, brands have taken a practical approach to privacy, often rolling out global operating standards ahead of legislation. You should be planning for 16 as the de facto age of digital consent for privacy/contextual. Read More