SuperAwesome was proud to support Safer Internet Day 2016 (#SID2016). Creating a safer online and mobile experience for kids is at the heart of everything we do.

This year, Safer Internet Day 2016 took place on the 9th February with the theme ‘Play your part for a better internet!’

Coordinated by the UK Safer Internet Centre, the event has risen to the attention of hundreds of industry-related organisations, joining together to help promote the safe, responsible and positive use of digital technology for children and young people.

SuperAwesome and many thousands of our users in the UK supported #SID2016 – specifically through our creative content-sharing platform for kids aged 7-12, PopJam.

PopJam has become a popular avenue for brands and personalities to safely engage with kids in a fun environment – it’s a ‘walled garden’ where kids can follow the brands and stars they love and find exciting new things to create and build, singly or collectively. This all takes place in a carefully moderated environment, headed up by Rebecca Newton, our Head of Trust and Community. Rebecca was the Chief Community & Safety Officer at Mind Candy for 8+ years (creators of the smash hit Moshi Monsters) and has worked at keeping kids safe online since she began her career in 1994.

On the 9th Feb, users on PopJam could discover…

  • The famous ‘Daily Challenge’ featuring the Safer Internet Day #shareaheart campaign (which received 10,000 creative entries)
  • Top PopJam tips for ensuring a safer online experience
  • Official Safer Internet Day 2016 videos, embedded into the app
  • PopJam staff members promoting online safety



The PopJam content and moderation team engaged directly with our diverse, busy and positive community of kids and teens over the theme of digital safety, garnering a fantastic response. Sharing a heart on PopJam is an everyday experience for kids – but on #SID2016, sharing a heart had an extra-special meaning.

To find out more about Safer Internet Day, just go here.

To speak to the team about creating a kid-safe content channel on PopJam, contact us  – OR to join our KidAware program to ensure you are reaching kids safely and effectively, click here.