How kids are destroying gaming (and everything else)
[slideshare id=34490575&doc=howkidsaredestroyinggaming-140509125547-phpapp02]… Read More
“Nearly real things”: What do kids think of Virtual Reality?
Virtual Reality is back in the news. Facebook surprised the world back in March by paying $2bn to acquire leading VR firm and 3D goggle-maker Oculus Rift. Since then, the hysteria, cynicism and speculation subsided. However, in the past few days, Oculus Rift has reappeared in the headlines. First it was announced, on 30 April, that the headset would be sold to consumers next year (the current version is developer only). Then, on 1 April, the Wall Street Journal broke the news that Oculus now faced a legal challenge from a former colleague over rights to its technology. But what do kids think of Virtual Reality? Read More
SuperAwesome dress up as Wallies for the National Literacy Trust!
We are pleased to announce that on Sunday 16th March, Team SuperAwesome are taking part in the ‘Where’s Wally’ Fun Run for the National Literacy Trust. The charity raises money for a great cause: they work on raising the literacy levels of children and… Read More
Kids loved getting into the Winter Olympics spirit (but the Summer ones are still much better)
The Sochi Winter Olympics are now over, and the collective statement on behalf of its UK viewers might read "came for the controversy, stayed for the curling." But what about younger viewers? We asked the 8-16 year olds on our panel all about the Winter Olympics. This is what we found out: Read More
What did kids get for Christmas? Clothes, tablets, and lots of money
In SuperAwesome’s Christmas Present Survey, run during the first week of January, money (of pretty high value) was the most common gift for kids, while those unwrapping tablets or eReaders on Christmas Day outnumbered their friends getting Smartphones. Cash 60% of the children we asked (ranging… Read More
SuperAwesome Research Shows Mobile and Tablet To Dominate Christmas Games Market For Kids
SuperAwesome, the UK’s biggest kids and teens marketing platform, revealed some surprising data about what retailers should expect this Christmas from the current generation of kids. SuperAwesome Research and Innovation (formerly Swapit Research) is used by many of the UK’s top toy and FMCG brands to track changing habits… Read More
Mobile Advertising
Mobile advertising is set to explode in the next few years and in the UK alone, mobile advertising spend is expected to reach £1bn in 2013. It’s unclear what proportion of this is spent on the kids and teen market, however based on the evidence of recent survey we… Read More
‘Live TV’ or ‘On Demand’ ?
As Internet speed has improved over the past couple of years so too has the number of those watching television on ‘On Demand’. On Demand has allowed viewers to catch up and watch their favourite programmes when it suits them and 58% of 8-16 year olds now watch… Read More
Has the Olympics inspired a generation?
After a wet and gloomy summer, London 2012 couldn’t have come at a better time and they were arguably the best ever modern Games. The lasting talk has been to create a ‘legacy’ and to ‘inspire a generation’ but was the younger generation inspired over those… Read More
Tablet use on the rise
It’s been just over 2 years since Apple released the iPad and in that time the Tablet market has exploded with a variety of different products. The latest findings from our Youthscape Q2 report shows tablet ownership for kids and teens (8-16 years old) in the UK continues to… Read More