Author Archives: Scarlett Cayford

PopJam now reaches over 1 MILLION kids in the UK

NEWSFLASH: 1) PopJam smashed through the 1 million user level last week, now reaching over 30% of 8-12 kids in the UK. 2) PopJam isn’t just about awesome kids brands anymore. Read on to find out how it has become the default safe-social channel for YouTubers to engage with their under-13 audiences.  Read More

Announcing SuperAwesome’s new CRO and Chief Commercial Officer

The kids’ digital media market has exploded in the last two and a half years: we’ve responded by building the world’s top team of kids’ experts and technology to lead this industry in safe digital kids marketing. Today, we’re pleased to announce two MAJOR new hires and the opening of a new office which helps us take another step in this mission. Read More

Infographic: What you need to know about kids’ digital behaviour in ASEAN

SuperAwesome Insights have just released one of the first research reports on digital media activities in of 6-14 kids in Southeast Asia. The report gives a comprehensive picture of kids' media consumption habits across the main ASEAN markets including Indonesia, Malaysia, Singapore, Thailand and Vietnam. Here are some of our key findings from this unique, digitally minded audience: Read More