Kate O'LoughlinAs our US business continues to rapidly scale (as well as our NYC head office, we have a presence in LA, SF and Chicago), we’ve been looking for the right leader to take it to the next level. We’re very pleased to announce that Kate O’Loughlin has joined us as our COO for North America. Kate was most recently Senior Vice President (Media) and General Manager at Tapad (acquired by Telenor for $360M). Prior to that she was Product Director at MediaMath.

Kate will be responsible for leading our US business and also spearheading the global expansion of REX, our award winning kid-safe programmatic ad platform.

An engineer by background, Kate has been an active contributor to the martech space throughout her career. On why she joined the company, Kate said “SuperAwesome is the clear leader in the kidtech market and is revolutionizing how the kids media space operates for brands, publishers and of course kids. It’s a unique company in a unique space at a very special time.”

Bringing on board someone with Kate’s experience is a critical element in our growth strategy. In a market whose landscape is being fundamentally reshaped, her deep understanding of the US and global digital advertising markets combined with a track record in product development is a perfect addition to our team.

Final words from Kate: “I’m incredibly excited about leading the US and looking forward to continuing the mission of building out the kids digital media ecosystem. And as a mom, I feel great about contributing to the safety of children online.”