Author Archives: Craig Donaghy

Q3 2019 Kids Trends: VSCO girls v E-girls and Fortnite freak outs!

VSCO girls are the biggest key trend of Q3, but will they be replaced by E-girls? Plus, the end of Fortnite Chapter One worried gamers with a big stunt. Every quarter, we look at what’s trending in the kids space and we do this by asking the experts - actual children. We asked kids on PopJam, our safe content-sharing platform, their thoughts on a range of subjects. We don’t collect any data on PopJammers, but we do compile the most-mentioned answers to identify the top trends.  Read More

Q2 2019 Kids Trends: VSCO Girls, TikTok Challenges, Old Town Road and collectibles

Scrunchies are back, TikTok dance challenges are now YouTube entertainment, and Old Town Road is your new favourite song. Through PopJam, our kid-safe content sharing platform, we constantly keep an eye on the latest kids trends. We don’t collect data from PopJammers, but we do watch what the community is interested in. You can check out out our report for Q1 Kids Trends here and our blog on Gacha and Dollify here. Luckily, Momo has disappeared, but memes, magic and Gacha still remain incredibly popular among the under-13 audience.  Read More