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Bjorn Jeffery is a digital strategy and consumer culture advisor who is perhaps best known for his role as founder and CEO of Toca Boca – a play studio that makes digital toys for kids on touchscreen devices. Originally incubated inside Bonnier but now owned by Spin Master and with over 250 million downloads globally, Toca Boca has been a trailblazer in the digital kids sector.

In episode 14 of #Kidtech, Bjorn sat down with SuperAwesome CEO Dylan Collins to discuss Toca Boca’s beginnings, their successes and failures, and the many learnings he made along the way. 

This is an unmissable episode for anyone in the digital kids space, from one of the industry legends. And if you haven’t checked out Bjorn’s excellent overview of the kids’ app market, what are you waiting for?

Kidtech is a podcast hosted by SuperAwesome’s CEO Dylan Collins, featuring interviews with the people shaping the digital kids sector. From startup founders and toy industry legends to policy-makers and YouTube content creators, listen to #Kidtech to hear a range of expert perspectives on this growing industry. 

You can find us on Spotify, iTunes and Soundcloud. Reviews are appreciated but if you like it, please share the #Kidtech series with someone who might also enjoy it.  

(If you’re interested in staying on top of technology and kidtech news, we publish several kids industry newsletters which now have over 10k subscribers reading monthly. Sign up now!)

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