Today we’re very pleased to announce our strategic investment into Kids Corp, the leading kids digital company in Latin America.
Founded in 2015, and with offices in Argentina, Mexico and Colombia, Kids Corp offers safe and innovative digital solutions for more than 200 advertisers and content creators, who engage with over 150 million children every month.
From the first time we met Demian and Hernan, there was a chemistry around our personalities but also our shared mission to make the internet safer for kids. It quickly became clear there was a great opportunity to work more closely together and help accelerate Kids Corp’s growth.
Our investment will finance the expansion of Kids Corp’s operations into Brazil, Chile, Peru, and Central America, expanding the availability of kidtech solutions ahead of new children’s digital privacy laws which are coming to the region. As part of the agreement, Max Bleyleben, our Managing Director, will join the Argentina-based company’s board of directors.
“From the first conversation we had with Dylan Collins, CEO of SuperAwesome, we understood that both companies shared the same values and passion, which reinforced our desire to start working together,” said Kids Corp co-founder and CEO, Demian Falestchi.
The investment in Kids Corp continues our strategy of expanding our kidtech footprint into new territories. Three years ago we invested in TotallyAwesome, which has now become the largest kid-safe digital platform in Southeast Asia and Australia.
The kids’ digital ecosystem continues to grow apace. Regulated by the laws in the US and Europe that require all companies to ensure children remain anonymous and untracked, figures from PwC (PwC 2017 Digital Kids Advertising Report) show that kids digital media spending is growing at 25% per year, making it the fastest growing privacy based media sector in the world. This year total spending on compliant digital engagement with children will reach $1.2b.